Most of the business now relies on PPC ads to promote their products and services. However, not all get the desired result from this approach. While running a PPC ad few pointers are important to consider and one of which is the landing page of the ad. What is a PPC Landing Page? This is […]
Digital marketing has been popular in the market for the last 100 years. Do you think about how? Digital marketing means not only marketing via the Internet, but also advertising via radio and other digital devices. This means that when the first radio was invented in 1896 and the first broadcast aired, it was part […]
As COVID-19 hit the world at the start of the year, most of the business either went a little slow or faced loss. However, the digital marketing industry remained big even in these hideous times. The current situation pushed almost all the businesses towards digital marketing. These businesses need to channel their marketing approach to […]
When we talk about digital marketing, there is always this question about SEO vs. PPC. The usual thinking among digital marketers is that PPC costs money and might waste their marketing budget. On the contrary, they feel that SEO is free and can get them leads easily. To be frank, the SEO vs. PPC debate […]
The unprecedented challenge of COVID-19 has affected the whole world. Organizations are looking for different ways to come up with a solution to keep their business on track. The sudden lockdown in most of the countries has worsened the situation. However, there is an opportunity for organizations to restart or grow their business in a […]
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