Google Ads management

Google Ads Management Plans & Custom Pricing

Every Google Ads account is different. We recommend the right management scope based on your business goals, advertising budget, markets, account complexity and tracking requirements.

Request a Google Ads Proposal Discuss Your Google Ads Account

15+ years of Google Ads & PPC experience

How We Determine Your Management Fee

We review your business and account, then propose one clear management scope and fee. The proposal reflects the work and strategic support your account needs.

  • Monthly Google Ads spend
  • Number and complexity of campaigns
  • Products and services being promoted
  • Geographic markets
  • Lead generation or eCommerce requirements
  • Tracking and analytics complexity
  • Merchant Center and feed requirements
  • Number of Google Ads accounts
  • Landing-page and conversion optimization needs
  • Reporting and strategic support

Google advertising spend is paid directly to Google and is separate from Anirup’s management fee.

Google Ads management for your business goals

Defined scope. A proposal built around your account.

ENQUIRIES · CALLS · APPOINTMENTS

Lead Generation Google Ads

For businesses focused on qualified enquiries, phone calls, appointments and sales opportunities.

  • Search intent, campaign strategy & ad copy
  • Form, call & CTA conversion tracking
  • Daily monitoring & lead-quality analysis

Conversion-focused landing page

Landing-page design is included within the agreed campaign scope, with messaging and calls to action aligned to your service.

Lead Management CRM access

Included in the plan to help your team capture, assign and follow up advertising leads in one place.

Request a Google Ads Proposal

EXPLORE THE MANAGEMENT SCOPE

Research & Planning
  • Business and competitor research
  • Search intent and keyword strategy
  • Location and audience research
  • Budget and campaign planning
  • Campaign architecture aligned to business goals
Campaign Setup
  • Google Ads account review or setup
  • Search campaign setup
  • Performance Max where appropriate
  • Remarketing where appropriate
  • Ad group and keyword organization
  • Responsive Search Ad copy
  • Ad asset creation and setup
  • Initial negative keyword setup
Conversion Tracking
  • Google Analytics review or setup
  • Google Tag Manager review or setup
  • Form enquiry tracking
  • Phone-call tracking where applicable
  • WhatsApp and CTA tracking
  • Conversion tracking health checks
Monitoring, Optimization & Reporting
  • Daily campaign and budget monitoring
  • Billing and account alert monitoring
  • Search-term analysis
  • Negative keyword management
  • Keyword performance optimization
  • Bid and budget optimization
  • Ad copy and CTA testing
  • A/B testing and experiments where useful
  • Location, device and audience analysis
  • Conversion and lead-quality analysis with sales feedback
  • Landing-page and conversion optimization recommendations
  • Regular performance reporting and strategic reviews
SALES · REVENUE · CPA · ROAS

eCommerce Google Ads

For online stores focused on sales, revenue growth, cost per acquisition and return on ad spend.

  • Google Shopping, Performance Max & Search
  • Purchase and revenue tracking
  • Daily monitoring & ROAS analysis

Merchant Center monitoring

Product approvals, feed health and Merchant Center issues are monitored as part of your management scope.

Revenue-focused optimization

We assess purchases, CPA, conversion value and ROAS to guide budget allocation and scaling recommendations.

Request a Google Ads Proposal

EXPLORE THE MANAGEMENT SCOPE

Research & Planning
  • Business and competitor research
  • Product and category opportunity analysis
  • Search-demand research
  • Audience research
  • Budget allocation strategy
  • Campaign architecture and brand vs non-brand strategy
Campaign Setup
  • Performance Max campaign setup
  • Google Shopping campaign setup
  • Search campaign setup
  • Brand and non-brand campaign structure
  • Remarketing where appropriate
  • Product and category segmentation
Merchant Center & Tracking
  • Merchant Center review or setup
  • Google Ads account connection
  • Product approval monitoring
  • Product and feed issue monitoring
  • Purchase conversion tracking
  • Revenue and conversion-value tracking
Monitoring, Optimization & Reporting
  • Daily campaign and budget monitoring
  • Merchant Center issue monitoring
  • Search-term analysis and optimization
  • Negative keyword management
  • Product and category performance analysis
  • Budget allocation and redistribution
  • Bid strategy optimization
  • Asset and audience testing
  • ROAS and conversion-value analysis
  • Scaling and conversion optimization recommendations
  • Regular performance reporting and strategic reviews
COMPLEX ACCOUNTS · COORDINATED STRATEGY

Advanced & Multi-Market Google Ads

For businesses that need coordinated Google Ads management across a more demanding account structure.

  • Higher advertising spend
  • Multiple locations
  • Multiple products or services
  • Multiple countries or markets
  • Multiple Google Ads accounts
  • Complex tracking or reporting

We review your business, markets and existing accounts before recommending a custom scope, management structure and reporting approach.

Discuss Your Requirements

Campaign structure built around your business.

We do not impose artificial limits on keywords, campaigns or ads. We build and manage what the agreed business scope requires, with priorities guided by your goals and performance data.

Strategy before execution

An experienced Google Ads team reviews your goals, markets and account before recommending the campaign structure.

Business outcomes in focus

Conversion tracking and ongoing optimization centre on lead quality, sales and ROAS, supported by regular performance reviews.

Client-owned accounts

Your Google Ads account stays under your ownership, with direct access to campaign activity, performance data and billing.

Scope & pricing explained

Google Ads management FAQs

Clear answers about your proposal, account ownership and management scope.

Discuss Your Google Ads Account

Already running Google Ads?

Request an Account Review
How much does Google Ads management cost?

Management requirements vary with advertising spend, market competition, campaign complexity, tracking requirements and business objectives. We review these factors first, then provide a clear proposal outlining the recommended scope and management fee.

Why don't you publish a fixed management fee?

A lead generation account in one market requires a different management approach from a large product catalogue or a multi-country operation. We quote for the work and strategic support your business needs, so the proposed fee reflects a defined scope.

How do you determine the management fee?

We assess monthly ad spend, campaign complexity, products or services, markets and the number of accounts. We also review tracking, Merchant Center or feed requirements, landing-page work and reporting needs. These form one agreed management scope and fee, outlined in your proposal.

Is Google Ads spend included in your management fee?

No. Google advertising spend is paid directly to Google and is separate from Anirup’s management fee. Your proposal identifies the management scope and fee separately from the advertising budget.

Do you charge a setup fee?

Campaign setup is included in your monthly Google Ads management plan for the agreed scope. We do not charge a separate campaign setup fee. We usually work in your existing account. If a new account is needed, we create it using your email address and billing details.

Which Google Ads management plan is right for my business?

Lead Generation Google Ads suits businesses seeking qualified enquiries, calls, appointments and sales opportunities. eCommerce Google Ads focuses on online purchases, revenue, CPA and ROAS. Advanced & Multi-Market Google Ads suits more complex operations. We review your goals and account requirements before recommending the right approach.

Can you manage an existing Google Ads account?

Yes. We review your current campaigns, conversion tracking, account structure and performance history. We then recommend what to retain, improve or restructure. You retain ownership of the account and access to campaign data and billing.

Do you work with businesses outside India?

Yes. We work with businesses in India and international markets. We review your target locations, audience, competition and measurement needs, then recommend a scope suited to the markets you want to reach.

Do you manage large or multi-country Google Ads accounts?

Yes. Our Advanced & Multi-Market option covers businesses with higher advertising spend, multiple locations, products, markets or Google Ads accounts. After reviewing the business, we agree the campaign responsibilities, tracking requirements, reporting approach and management structure.

Are landing-page design and CRM access included?

Yes. The Lead Generation plan includes conversion-focused landing-page design and Lead Management CRM access within the agreed campaign scope. The CRM helps your team capture, organize, assign and follow up advertising leads. We confirm page requirements and the lead-handling workflow in the proposal; complex website development and large multi-page websites are outside this inclusion.

No jargon needed

Google Ads terms, explained.

A simple guide to the terms used in your management plan.

Conversion
A valuable action such as a form enquiry, phone call or online purchase.
Conversion Tracking
Measurement used to identify which advertising interactions lead to enquiries, purchases or other valuable actions.
CPL / CPA
Cost per Lead or Cost per Acquisition: the average advertising spend associated with a lead or conversion.
ROAS
Return on Ad Spend: the conversion value attributed to advertising compared with the amount spent on those ads.
Search Terms
The searches people use that trigger your ads.
Negative Keywords
Keywords used to prevent ads from showing for unwanted searches.
Performance Max
A goal-based Google Ads campaign type that can reach audiences across several Google channels.
Merchant Center
Google’s platform for managing product information used in Shopping advertising.
Remarketing
Advertising to people who have previously interacted with your business, where eligible.

Start with your business goals.

Share your markets, current account and priorities. We’ll recommend a clear scope for your Google Ads management.

Request a Google Ads Proposal

Empowering business growth through digital marketing since 2010

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