Meta Ads Management Plans & Custom Pricing

Meta Ads accounts can vary considerably in campaign complexity, advertising spend, markets, tracking requirements and creative-testing needs. We first understand your business and advertising requirements, then provide a clear proposal with the recommended scope and management fee.

Different businesses require different levels of campaign management. A focused lead-generation account and a store advertising across several markets need different strategies, tracking and testing. A tailored proposal makes the scope and responsibilities clear before work begins.

We consider your goals, advertising spend, campaigns, products or services, markets and ad accounts, alongside tracking, catalogs, creative testing, funnels and reporting. These define one coordinated management scope. The proposal explains what is included and any optional production or development work.

Advertising spend is paid directly to Meta and is separate from Anirup’s campaign management fee. You retain control of billing in your own advertising account.

Yes. We manage paid advertising across Facebook and Instagram, choosing campaigns, audiences, placements and formats around your business goals. This service covers paid advertising strategy and campaign management. Organic posting and social media calendars are outside this management scope.

Yes. We can review your existing campaigns, tracking, audiences and performance, then agree priorities before making changes. Your ad accounts and business assets remain under your ownership, and we work through appropriate access. If a new account is needed, it is set up using your business details and billing under your ownership.

Yes. We plan campaigns for qualified enquiries, consultations, appointments, calls and WhatsApp enquiries using Instant Forms or website conversion journeys where suitable. We review lead quality and acquisition efficiency alongside cost and volume, with lead source tracking and follow-up recommendations.

Yes. We manage sales, prospecting, remarketing and catalog campaigns, supported by purchase and revenue tracking. Testing and optimization consider products, audiences, creative performance, CPA and ROAS in the context of your business economics.

We review existing implementations and include appropriate Pixel, Conversions API and event-tracking work in the agreed scope. The approach depends on your website, platform, consent requirements and available access. Any additional development or integration requirements are identified in the proposal.

Our role includes creative strategy, ad-copy development, creative concepts, performance analysis and testing recommendations, with guidance on formats, hooks and messaging. Graphic design, video shoots and video production are optional or scope-dependent and are confirmed in the proposal. We do not promise unlimited creative production.

Yes. Our Advanced & Multi-Market option covers market strategy, audience segmentation, budget allocation, tracking considerations and performance reporting across countries. We agree the account structure, creative requirements and testing priorities around each market and business goal.

Launch timing depends on the agreed scope, account access, available creative assets, landing pages, tracking readiness and Meta’s review process. After reviewing these requirements, we agree a practical launch plan. Campaign setup is included within the agreed management scope.

Our Lead Generation option includes conversion-focused landing page design and lead management CRM access within the agreed campaign scope. We confirm page requirements, lead capture and follow-up workflows in the proposal. Complex website development or additional integrations are scoped separately.

No. We do not guarantee lead volumes, CPA, ROAS, revenue or sales. Results depend on demand, competition, your offer, creative assets, website and sales follow-up. Our commitment is structured strategy, reliable measurement, transparent reporting and ongoing optimization.