Anirup Technologies
FACEBOOK & INSTAGRAM ADVERTISING
Performance-focused Meta Ads management for businesses that want better leads, stronger customer acquisition and measurable online sales. We connect campaign strategy, conversion tracking, creative testing and ongoing optimisation to use your budget effectively.
Facebook & Instagram campaigns shaped around your market, offer and sales funnel.
Make the
benefit clear.
Show it.
Explain it.
Make it matter.
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THE SERVICE
Meta advertising builds demand through your creative, offer and audience discovery. We plan the route from the first impression to an enquiry or purchase, then use business outcomes to guide the next decision.
More leads are only useful when they create business opportunities. We use Meta Instant Forms, website conversion campaigns and Click-to-WhatsApp where suitable, with qualification questions, audience and creative tests, and remarketing. Conversion tracking, CRM lead flow and sales-team feedback inform cost-per-lead and customer acquisition decisions.
We use sales, revenue and customer acquisition data to guide optimisation and scaling. Work can include Advantage+ sales campaigns, catalog advertising, dynamic remarketing and creative tests. Pixel and Conversions API purchase signals, product/category analysis, ROAS, new customer acquisition and margins help determine where investment makes sense.
We review campaign structure, conversion signals, creative, audience settings and past performance alongside your lead or sales feedback. Our team prioritises improvements, manages budget pacing and structured tests, and explains the decisions behind ongoing optimisation.
INCLUDED WITH EVERY PPC MANAGEMENT SERVICE
A focused destination for your campaign offer.
Keep your enquiries and follow-up organised.
Meta ad spend is separate from our management fee. Campaign scope, creative requirements and any additional technical work are agreed in your proposal.
Explore Meta Ads Management Plans ↗WHY HIRE ANIRUP TECHNOLOGIES?
With performance marketing experience since 2010, Anirup brings lessons from work across industries into strategic planning, conversion tracking, structured testing and creative-performance analysis. Our team connects advertising decisions to business realities, with lead quality and revenue guiding ongoing optimisation.
Founded by Anil Singh, Founder & Google Ads Specialist.
Meet Anirup Technologies ↗Your offer, audience, target markets, margins and sales process shape the campaign objective, funnel and testing plan.
We assess conversion signals and customer journeys, test meaningful creative variations and use lead or sales feedback to interpret performance.
You keep account ownership. Clear reporting explains what changed, what the data suggests and why we recommend the next test, budget adjustment or scaling decision.
FROM OUR PUBLISHED WORK
Anirup’s published higher-education case study describes Facebook advertising for an anonymous course provider, with acquisition cost and audience reach as the central challenges.
Read the education case study ↗Source: Anirup’s own published case study. Client unnamed; reporting dates and underlying account data are not independently verified.
THE WORK DESCRIBED
Segment the audience around the course offer.
Compare creative approaches and ad variations.
Analyse campaign performance to guide budget allocation.
A view of our working approach. Outcomes depend on the offer, budget, market and customer journey.
CREATIVE DRIVES DISCOVERY
People often discover your business before they actively search for it. Meta Ads needs an offer and creative that earn attention, explain value and make the next step clear.
Develop creative recommendations around customer needs, objections and buying motivations. Compare hooks, messaging angles, offers and audience/creative combinations to learn what attracts the right customers.
Plan images, videos, Reels, UGC-style concepts and carousels for the offer and customer journey. We guide the message and format, using your existing assets and agreed production resources.
Evaluate creative against enquiries, sales and acquisition cost. Review fatigue, frequency and changes in response, then recommend what to refine, replace or test next instead of judging ads on clicks alone.
Creative strategy and campaign recommendations are part of management. Graphic design, video creation and other production deliverables are agreed separately in your proposal; production is not automatically included in every engagement.
META AI & ADVANTAGE+
Modern Meta campaigns increasingly use AI-driven delivery and broad audience signals. Our role is to give that system a clear business objective, reliable measurement and strong creative, then judge performance against customer quality and commercial results.
Plan campaign objectives, account structure and suitable Advantage+ options around your funnel, market and available conversion data.
Review event accuracy and tracking quality. Test offers, messages and creative, using customer feedback to understand which conversions matter.
Evaluate lead quality, sales and acquisition economics alongside platform reporting. Control budgets and increase investment when the evidence supports it.
MEASUREMENT & MANAGEMENT
We review Meta Pixel, Conversions API (CAPI), purchase and lead events, forms and CRM lead flow. We check signal accuracy and deduplication where browser and server events overlap, then agree how campaign reporting connects to your actual sales process.
Tracking depends on your website, permissions and consent setup. CRM integrations and custom technical work are confirmed separately; free CRM access does not imply a particular integration.
Cost per lead (CPL), contactability, qualification and progression through follow-up, with acquisition cost where sales data is available.
Purchases, revenue, return on ad spend (ROAS) and customer acquisition cost, reviewed alongside store orders, products, categories and margins.
Ongoing account monitoring, budget pacing, creative fatigue and structured test results, with each recommended action explained.
Ad-platform attribution and your CRM or store totals may differ. A reported conversion is a signal to investigate, not proof of profit.
INVESTMENT WITH A BUSINESS REASON
We recommend a practical testing and scaling budget after understanding your business. The aim is to fund meaningful learning, support the sales funnel and grow investment where acquisition economics justify it.
Explore Meta Ads Management Plans ↗Your objective, target geography, product or service value, competition and reachable audience size.
Expected CPL or customer acquisition cost, conversion path, sales cycle, margins and follow-up capacity.
Creative testing requirements, historical campaign performance and enough scope to compare useful alternatives.
Advertising spend is paid to Meta separately from Anirup’s management fee. We confirm the management scope and fee in your proposal.
OUR MANAGEMENT PROCESS
Strategy, tracking and creative work together throughout management. Each stage informs the next test and investment decision.
Understand your offer, audience, economics, sales process, previous campaign data and business objective.
Review Meta Pixel, Conversions API, events, forms, CRM flow and conversion measurement before relying on the results.
Plan objectives, account structure, audience strategy, creative testing and budget allocation around your funnel.
Launch agreed campaigns and test messages, creatives, audiences and conversion paths with clear learning objectives.
Use campaign data and lead or sales quality to guide optimisation, creative refreshes and the next round of testing.
Increase investment where results and business economics justify it, while monitoring quality, acquisition cost and delivery.
You retain account ownership and control of platform billing. We agree access, brand assets, destinations, tracking and launch budgets with you. Access is shared through business permissions; there is no need to hand over your personal password.
Planning your wider acquisition strategy? Explore our Google Ads services for search-led demand capture, alongside Meta’s creative-led discovery and demand generation.
Discuss Your Meta Ads Account ↗BEFORE YOU DECIDE
Scope, investment and the practical details of working with our Meta Ads team.
The right budget depends on your business objective, target market, expected acquisition cost, competition, audience size and the amount of testing required. We review these factors before recommending an appropriate campaign budget.
Facebook Ads and Instagram Ads describe advertising on those individual platforms. Meta Ads is the broader advertising system used to manage campaigns across them. We choose suitable objectives, placements and formats around your audience, offer and conversion path.
Yes. We review your campaign structure, conversion signals, creative, audience settings and previous performance alongside lead or sales feedback. We then recommend priorities for ongoing management. Your business keeps account ownership and provides permission-based access for the agreed work.
Yes. Lead generation work focuses on qualified enquiries, follow-up and acquisition efficiency. For eCommerce, we review purchases, revenue, ROAS, customer acquisition and margins. Each approach uses suitable campaign objectives, conversion signals and creative tests to inform optimisation and scaling.
We review your existing tracking and plan Meta Pixel, Conversions API and relevant event setup as part of the agreed scope. Implementation depends on your website, platform access and consent arrangements. Custom development or integrations are confirmed separately in your proposal.
We consider contactability, qualification, sales-team feedback and progression through your sales process alongside cost per lead. Where data is available, we examine customer acquisition cost. These insights guide forms, creative, audiences and follow-up recommendations instead of focusing only on lead volume.
Yes. Management includes creative strategy and recommendations for hooks, messaging angles, offers, formats and structured tests. We analyse performance and fatigue to guide refreshes. Graphic design, video production and other asset creation are scoped separately, rather than automatically included in every engagement.
Yes. Campaign planning can cover multiple countries, with geography, audience, language, offer and acquisition economics considered for each market. We discuss your operational coverage, available creative and customer journey before recommending campaign structure, localisation needs and budget allocation.
The management fee reflects your campaign scope, business objectives, account complexity, target markets and ongoing management requirements. Tracking needs and creative production are also discussed. We review the work required and confirm the scope and fee in a tailored proposal.
Yes. Advertising spend is paid to Meta separately from Anirup’s management fee. You retain control of your ad account and platform billing. We agree campaign budgets with you and manage allocation and pacing within the approved advertising plan.
Yes. Each PPC management service includes one complimentary landing page and ongoing free lead CRM access. We plan the landing page around your campaign offer. Specific integrations, automation and any custom technical work are discussed separately rather than assumed to be included.
No. We do not guarantee lead volume, acquisition costs, sales or ROAS. Results depend on your offer, market, budget, creative, tracking and sales process. We agree what to measure and use campaign evidence and business feedback to guide ongoing improvements.
LET’S TALK ABOUT YOUR BUSINESS
Tell us about your business, target markets, sales process and current advertising challenges. We’ll review the requirements and recommend a Meta Ads management scope built around your objectives.