Lead generation
We plan Facebook and Instagram lead campaigns using instant forms, landing pages or messaging. Ad copy, qualifying questions and follow-up feedback work together to help your team identify enquiries worth pursuing.
Anirup Technologies
FACEBOOK & INSTAGRAM ADVERTISING
Meta Ads built
around your business.
Give your next customer a reason to stop, enquire and buy. Anirup plans and manages Facebook and Instagram campaigns, connecting your offer, creative, landing page and follow-up.
Serving Delhi NCR, businesses across India and global clients.
ANIRUP CAMPAIGN DESKCreative → customer
01 / THE OFFER
Make the
benefit clear.
02 / THE STORY▶
Show it.
Explain it.
Make it matter.
03
A clear next step
↗Enquire · Start a conversation · Shop
Campaign strategyCreative testingConversion trackingOngoing management
THE SERVICE
A campaign plan.
A team to carry it through.
From a first launch to an account that needs a rethink, we build the work around what you want customers to do.
eCommerce sales
We manage sales campaigns, product catalog ads and remarketing for online stores. Creative tests, product-feed checks and purchase measurement help guide budget decisions around acquisition cost, revenue and your product margins.
- Sales campaigns
- Catalog ads
- Remarketing
Account review & management
We review your existing campaigns, creative, audiences and conversion signals, then prioritise fixes. Ongoing management includes budget checks, testing, performance analysis and practical next steps based on what the account and your sales team reveal.
- Account review
- Campaign rebuilds
- Ongoing optimisation
INCLUDED WITH EVERY PPC MANAGEMENT SERVICE
More support after the click.
01
One complimentary landing page
A focused destination for your campaign offer.
∞
Ongoing free lead CRM access
Keep your enquiries and follow-up organised.
Meta ad spend is separate from our management fee. Campaign scope, creative requirements and any additional technical work are agreed in your proposal.
See Meta Ads pricing ↗WHY HIRE ANIRUP TECHNOLOGIES?
The creative, the campaign
and the follow-through.
You get a team that can connect the advertising work to your business process. We bring campaign management, content, design and tracking into one plan.
Founded by Anil Singh, Founder & Google Ads Specialist.
Meet Anirup Technologies ↗Your offer comes first
We clarify your audience, locations, margins or lead value before recommending campaign goals and a test budget.
Creative and setup together
Our team works on the message, ad variations, destination and tracking, so the customer journey has a clear next step.
Decisions you can follow
You keep ownership of your ad account. We explain what changed, what the data says and what we recommend testing next.
FROM OUR PUBLISHED WORK
Facebook campaigns
for course sales.
Anirup’s published higher-education case study describes Facebook advertising for an anonymous course provider, with acquisition cost and audience reach as the central challenges.
Read the education case study ↗Source: Anirup’s own published case study. Client unnamed; reporting dates and underlying account data are not independently verified.
THE WORK DESCRIBED
- 01
Refine the audience
Segment the audience around the course offer.
- 02
Test the message
Compare creative approaches and ad variations.
- 03
Review and reallocate
Analyse campaign performance to guide budget allocation.
A view of our working approach. Outcomes depend on the offer, budget, market and customer journey.
WHAT THE TEAM WORKS ON
Make every part
of the journey useful.
Meta Ads places paid campaigns across Facebook and Instagram. The formats and automation matter most when they support the right offer and a clear action.
Aa↗
Creative people can understand
Ad copy, benefit-led concepts and image or video variations for Feed, Reels, Stories and carousel placements. We agree what your team provides and what Anirup produces before launch.
◎→
A route that fits your customer
Choose a form, conversation, landing page or product page around the buying decision. We review the mobile experience, qualifying questions and the next step after an enquiry.
↻✓
Testing with a business reason
Test creative, audiences and delivery settings, including suitable Advantage+ options. Use remarketing where eligible, monitor frequency and refresh the message when the evidence calls for it.
MEASUREMENT & MANAGEMENT
Know what happens
after the ad.
We review Meta Pixel, relevant conversion events and Conversions API needs for your setup. We check event accuracy, including duplicate events where browser and server tracking overlap.
Tracking depends on your website, permissions and consent setup. CRM integrations and custom technical work are confirmed separately; free CRM access does not imply a particular integration.
WHAT WE REVIEWWHY IT MATTERS
Lead campaigns
Enquiries and cost per lead, then contactability, qualification and sales-team feedback.
Sales campaigns
Purchases, acquisition cost and attributed revenue, checked alongside your store’s orders and margins.
Ongoing decisions
Budget pacing, creative fatigue and test results, with the next recommended action explained.
Ad-platform attribution and your CRM or store totals may differ. A reported conversion is a signal to investigate, not proof of profit.
GETTING STARTED WITH ANIRUP
Bring your business.
We’ll shape the campaign plan.
Already advertising? Share the main problem. Starting fresh? Bring your offer, target market and a realistic budget range.
Your goals & offer
Products or services, target locations, margins or lead value, current challenges and who will respond to enquiries.
Access & assets
Permission-based access to the ad account, Facebook Page and relevant Instagram assets. Brand materials, website or store access, and a privacy policy for lead capture.
A shared review process
Agree the creative, destination, tracking and budget before launch. Review campaign data and customer feedback, then prioritise the next improvements.
You retain account ownership and control of platform billing. Access is shared through business permissions; there is no need to hand over your personal password.
BEFORE YOU DECIDE
Good questions.
Clear answers.
The practical details of working with our Meta Ads team.
What does your Meta Ads management service include?
Anirup manages campaign planning, account setup or review, ad copy and creative testing, conversion tracking checks, budget monitoring and ongoing optimisation. We agree the campaign scope and creative requirements in your proposal, then explain performance and the next recommended actions.
Are Facebook and Instagram both covered?
Yes. Our Meta Ads service covers Facebook and Instagram campaigns. We select suitable placements and formats around your objective, creative assets and audience, then review performance. Messaging campaigns can also direct interested people to WhatsApp when that route suits your business.
Are the landing page and lead CRM really included?
Yes. Each PPC management service includes one complimentary landing page and ongoing free lead CRM access. We plan the landing page around your campaign offer. Specific integrations, automation and any custom technical work are discussed separately rather than assumed to be included.
How much should I budget for Meta Ads?
Your budget has two parts: Meta ad spend and Anirup’s management fee. The right test budget depends on your offer, market, margins or lead value, and follow-up capacity. We discuss these first and confirm the management scope and fee in a proposal.
Can you improve an existing Meta ad account?
Yes. We can review an existing account before recommending changes. We examine campaign structure, creative, audience settings, conversion events and recent performance, alongside your lead or sales feedback. You keep account ownership and grant the access needed for the agreed work.
Do I need a website to start?
Not for every campaign. Instant forms can collect enquiries inside Facebook or Instagram, while messaging ads can start conversations. Website sales need a suitable store and purchase tracking. We recommend the route that fits your offer, privacy requirements and ability to follow up.
How soon will I see results, and are they guaranteed?
There is no guaranteed lead volume, cost or return. Early delivery can provide useful signals, but meaningful evaluation needs enough data and time for your buying cycle. We agree what to measure, review lead quality or sales, and use the findings to guide changes.
LET’S TALK ABOUT YOUR BUSINESS
Put Anirup behind
your next campaign.
Tell us what you sell, where you want to grow and what is holding your campaigns back. Our team will help you define a practical next step.