Specialist Google Ads agency
Google Ads.
Built for growth.
Specialist Google Ads management built around your commercial goals. Campaign strategy, accurate tracking and lead-quality insight keep the focus on ROI.
Included with your PPC engagement
- Landing pageOne page, complimentary
- Lead CRMOngoing access included
For established businesses investing in long-term growth.
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in the reported 30-day period
Senior strategic direction.
- Strategy before spend
- Lead quality and ROI
- Client-owned accounts
01 / Our expertise
Google Ads strategy.
Built to perform.
Google Ads is our core expertise. We align account strategy, measurement and ongoing optimisation with the leads, sales and returns your business needs.
Google Ads
Reach customers with buying intent. We structure Google Ads around your priority services or products, then refine targeting, bidding and measurement against business outcomes.
- Search, Shopping & Performance Max
- Conversion tracking and lead-quality review
- Account audits and strategic optimisation
Meta Ads
Extend your paid-media strategy when the audience and offer support it. Meta Ads adds discovery and remarketing on Facebook and Instagram alongside your Google Ads activity.
- Facebook and Instagram remarketing
- Creative and audience testing
- Campaigns aligned with your sales journey
From strategy to sales conversations
A clearer path from click
to conversation.
Campaign performance depends on what happens after the click. A focused landing page and organised follow-up support the work inside your advertising account.
- Attract
Reach the right people.
Campaign strategy
We align targeting, bids and campaign structure with your commercial priorities. Conversion data and lead-quality feedback help guide investment and ongoing optimisation.
- Capture
Give every click a purpose.
Your landing page
Each PPC service includes one focused page that carries the campaign message through to your offer. A clear enquiry route helps visitors understand your business and take the next step.
- Follow up
Keep the conversation moving.
Your lead CRM
Organise enquiries in one place and keep track of your follow-up. A clearer view of your leads helps you decide who needs a response and what to do next.
Advertising spend is separate from management fees.
Discuss Your Google Ads AccountMeasurement at the centre of every account.
- Conversion tracking
- Lead-quality insight
- Performance reporting
02 / The Anirup approach
Strategy with purpose.
Decisions with evidence.
Senior oversight, dependable tracking and commercial context help you understand performance and make informed investment decisions.
Senior direction.
Team support.
Anil guides account strategy and key decisions. The team supports research, execution and ongoing optimisation around agreed business priorities.
Your accounts.
Your control.
Keep ownership of your advertising accounts and data, with visibility into spend, activity and performance.
Lead quality.
Measured carefully.
We combine conversion tracking with your sales feedback to assess enquiry relevance and identify where campaign quality needs to improve.
ROI in context.
Clear next steps.
We review campaign costs and conversion value alongside your commercial goals. Return on investment informs the next action and where to focus your budget.
The people behind the performance
Google Ads Specialist
03 / Meet your team
Senior thinking.
Personal attention.
Anirup is a specialist Google Ads agency led by Anil Singh. Since 2010, our PPC work has combined strategic account direction with hands-on optimisation. Anil guides the key decisions, with a team supporting research, execution and clear client communication.
Get to know AnirupHow we begin
- Review the account
Review your commercial goals, account history, conversion tracking and lead quality.
- Set commercial priorities
Agree priorities, scope, investment and success measures before implementation.
- Optimise with evidence
Use campaign data and sales feedback to guide testing, budgets and the next actions.
04 / Before we begin
A few things
worth knowing.
Practical answers before you appoint a Google Ads specialist.
Request a ConsultationWho is Anirup’s Google Ads service for?
Anirup’s Google Ads service is designed for established businesses investing in ongoing account management. A clear offer, a considered advertising budget and a team ready to follow up on enquiries provide a strong foundation for the work.
Can you review an existing Google Ads account?
Anirup reviews existing Google Ads accounts, conversion tracking and landing pages before recommending changes. The review identifies wasted spend, measurement gaps and opportunities to improve campaign relevance and lead quality.
How do you assess lead quality and ROI?
Anirup assesses campaign performance using conversion data, acquisition costs and sales feedback. Lead relevance and conversion value help connect advertising activity to commercial outcomes; return on investment depends on your margins, sales process and the accuracy of available data.
Will we own our advertising accounts?
Anirup clients retain ownership of their advertising accounts and campaign data. We agree management access during onboarding so you can see spend, activity and performance.
How are ad spend and management fees handled?
Advertising platform spend is separate from Anirup’s management fee. We agree the service scope, fees and measurement requirements before work begins, based on your account and business priorities.
How quickly should we expect results?
Google Ads performance develops through testing and depends on account history, competition, your offer and the website. Anirup agrees meaningful progress measures with each client and reviews evidence before recommending changes to campaign investment.
05 / Discuss your Google Ads account
A stronger account.
A clearer direction.
Share your website, current or planned Google Ads investment and growth objectives. We’ll discuss your account, measurement gaps and the scope of an ongoing engagement.