How much does a PPC packages cost?
Before understanding PPC Packages in India, let’s first understand what PPC means.
PPC stands for Pay Per Click advertising, where you pay only when someone clicks on your ad.
Each click has a cost, called CPC (Cost Per Click). Depending on your industry, CPC can be as low as ₹10 or go beyond ₹200 per click. Based on this, you can easily estimate how much you may spend on PPC every month.
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HOW MUCH TO PAY FOR PPC?
These fees are known as CPC (Cost Per Click), and in the Indian market, they can range from ₹10 to well over ₹200 per click depending on the industry. By understanding your average CPC, you can easily calculate the projected PPC cost for your business.
If you choose to partner with a professional PPC service provider, they will typically offer structured PPC pricing packages in India or international markets. Many agencies offer PPC packages in India starting from ₹5,000 per month, which can scale to more than ₹50,000 per month for larger accounts.
You can select PPC packages based on your specific business size and marketing goals:
- Low Budget: If you prefer a lean investment, you can hire a company on a monthly retainer for approximately ₹10,000.
- Premium Management: If you are spending heavily and require an expert PPC specialist, packages may start at ₹20,000 or vary based on the agency’s standard rates.
- Custom Quotes: For the most accurate PPC cost, it is best to consult directly with an agency.
Check Google Ads pricing.
HOW MUCH DOES PPC COST PER MONTH?
Deciding on your PPC Package in India is a critical first step before launching campaigns on Google Ads or Bing Ads. It is not just about the PPC packages or agency pricing; you must also account for the actual ad spend paid to the platforms.
What is the cost of PPC in India? The total cost depends heavily on market competition and how effectively your campaigns are optimized.
- Low Competition Industry (e.g., Education): Keywords like “English speaking course near me” can cost as little as ₹9.06 to ₹11.42 per click.
- High Competition Industry (e.g., Real Estate): Keywords for “flats in Bangalore” can range from ₹57.87 to over ₹290.50 for top-of-page placement.
By performing keyword research tailored to your industry, you can determine your specific cost-per-click and plan a realistic PPC budget.
| Industry | Keyword | Top of Page Bid (Low) | Top of Page Bid (High) |
|---|---|---|---|
| Education | spoken english classes near me | ₹11.42 | ₹33.20 |
| Education | english courses near me | ₹10.44 | ₹54.73 |
| Education | english tutoring near me | ₹13.76 | ₹47.31 |
| Real Estate | 4 bhk for sale in sarjapur road | ₹101.71 | ₹290.50 |
| Real Estate | buy flat in bangalore | ₹57.87 | ₹191.86 |
| Real Estate | best flats to buy in bangalore | ₹57.94 | ₹160.06 |
HOW MUCH DOES PPC PACKAGES COST?
As explained earlier, PPC package cost varies from agency to agency and depends on the experience of the PPC professionals managing your campaigns.
A PPC package generally depends on the following factors:
- Type of business (Lead Generation or eCommerce)
- Total number of campaigns (1 or 50+)
Number of keywords and ad copies to manage (100 to 1000+) - Monthly ad budget (₹50,000 to ₹50,00,000+)
- Type of support required (Call, Email, or Physical Meetings)
- Expertise of the PPC agency (for example, agencies with 15+ years of experience)
At Anirup Technologies, a Google Partner agency, our Google Ads and Bing Ads pricing is based on the size of your ad budget. We offer flexible PPC packages in India suitable for small, medium, and large businesses.
This table show a general PPC Packages in India
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FREQUENTLY ASKED QUESTIONS
No. The pricing listed above is our agency management fee for the expert team, tools, and strategy required to run your campaigns. You will pay the ad platforms (Google or Bing) directly for the clicks. This ensures 100% transparency—you always know exactly how much of your money is going towards media versus management.
It depends on your growth stage. If you are just validating a new product, the Traction or Acceleration packages are perfect for keeping costs low. If you are looking to aggressively scale leads or sales and need multi-channel coverage (Google + Bing), our Scaling or Market Leader packages offer the advanced optimization and CRO consulting you need.
Yes. While Google Search is the foundation, our higher-tier packages (Scaling & Market Leader) include Microsoft (Bing) Ads management. This allows us to capture untapped audiences with lower competition. Note: For Facebook or Instagram Ads, please visit our dedicated Social Media Packages page.
One of the benefits of our PPC services packages is speed—you will start seeing traffic the moment campaigns go live. However, maximizing profitability typically takes 1–3 months. During this phase, we collect data, A/B test ad copy, and refine negative keywords to lower your Cost Per Lead and improve quality.
Large-scale accounts require significantly more complex strategies, daily bid adjustments, and risk management than smaller accounts. Our percentage-based model aligns our incentives with yours: as we successfully scale your account and you spend more to get more revenue, our resources scale to match that growth.