Google Ads Pricing & Management Packages in India
Google Ads Pricing in India
India has a diverse business landscape, with thousands of businesses using Google Ads to promote their products and services. However, Google Ads pricing in India is not fixed.
Google Ads costs vary depending on your industry, target location and keyword competition. For example, Google Keyword Planner data from October 2026 shows estimated top-of-page bids ranging from ₹24 to ₹200 for “new property projects in Gurgaon”, ₹176 to ₹757 for “corporate interior designers in Delhi”, and ₹187 to ₹727 for “online MBA admission”. These are estimated bid ranges, not actual cost-per-click (CPC) charges. Explore our Google Ads management packages below to compare agency fees, included services and find a suitable plan for your business.
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Our Google Ads Packages in India
These are our standard Google Ads packages for small to large businesses in India. The listed activities are indicative. For each project, we conduct extensive market and keyword research, professional ad creation, tracking setup, client onboarding and education, daily campaign management, optimization, and continuous support. Each of our account managers undergoes extensive training and is skilled in delivering the best ROI from Google Ads.
| Features | Basic | Standard | Advance | Enterprise |
|---|---|---|---|---|
| Suitable For | Small Business / Lead Generation |
Lead Generation or eCommerce |
Lead Generation or eCommerce |
Lead Generation or eCommerce |
| Platform | ||||
| No. of Websites (Domains) | 1 | 1 | 1 | 2 |
| Monthly Ad Spend Managed (India) | ₹50K – ₹150K | Up to ₹3,00,000 | Up to ₹10,00,000 | ₹10L – ₹1Cr |
| Monthly Ad Spend Managed (Abroad) | $2,500 | $6,000 | $20,000 | $50,000 |
| Keywords | 200 | Unlimited | Unlimited | Unlimited |
| Conversion Tracking Setup | ✓ | ✓ | ✓ | ✓ |
| Support | Email, Chat | Email, Chat | Email, Chat, Phone, Video |
Email, Chat, Phone, Video |
| Reporting | Monthly | Monthly | Weekly | Weekly |
| 🇮🇳 Monthly Fee (India) | ₹20,000 | ₹30,000 | ₹60,000 | ₹150,000 |
| 🌐 Monthly Fee (Abroad) | USD 400 | USD 600 | USD 1,200 | USD 1,500 |
INCLUDED FREE
Everything you need
for a successful
Google Ads campaign
Complimentary Landing Page for Lead Generation
Professionally designed landing page to capture more leads
Free Lead Management Software
Manage and track your leads efficiently
Conversion Tracking Setup
Track calls, form submissions and key conversions
Audience Creation
Custom audience setup for better targeting
Product / Catalog Listing Support
Assistance with product feeds and catalog setup
Free Consultation on Landing Page Optimization
Expert recommendations to improve conversions
Strategic Research
We start with detailed market and competitor analysis to identify profitable keywords, audience segments, and ad opportunities — ensuring every rupee of your Google Ads budget is well-spent.
Daily Management
Unlike agencies that review campaigns weekly or monthly, we manage and optimize your ads daily. This ensures faster performance improvements, reduced cost per click, and higher conversion rates.
Expert Optimization
Our certified team stays updated with the latest trends and algorithm changes to maximize ROI. From bidding strategies to AI-driven Performance Max campaigns, we focus on achieving more results at a lower Google Ads cost in India.
Fast, Reliable Support
We believe in transparent communication. Get real-time support via WhatsApp, phone, or Google Meet, along with weekly performance review calls to keep your campaigns aligned with your goals.
💰 How Google Ads Cost For Advertisement
Google Ads offers different campaign types, including Search, Display, and Video ads. Depending on the campaign and bidding strategy, Google may charge per click (CPC), per 1,000 impressions (CPM), or per video view (CPV).
Cost Per Click (CPC) is commonly used for lead generation and website traffic campaigns. You pay when someone clicks your ad. A single click may cost ₹20, ₹50, ₹100, or even more, depending on keyword competition, industry, and targeting.
You can control your Google Ads advertising cost by setting an average daily budget, such as ₹1,000. For most campaigns, Google may spend more on busy days, but the monthly spending limit is generally 30.4 times your daily budget.
You can also manage advertising costs through proper campaign optimisation, including relevant keywords, negative keywords, better ad quality, improved CTR, and bidding strategies. The goal is not just cheaper clicks but more relevant leads and sales within your budget.
Understanding Google Ads Pricing: Advertising Cost vs Agency Fees
1️⃣ Google Ads Agency Management Fees
This is the professional fee you pay an agency to plan, set up, manage and optimise your Google Ads campaigns. It is separate from the advertising budget paid to Google.
Our PPC management charges depend on:
- Monthly advertising budget
- Number and types of campaigns
- Account size and management complexity
- Support and reporting requirements
Our Google Ads packages listed above cover campaign management, ongoing optimisation, conversion tracking and performance reporting.
2️⃣ Monthly Google Ads Advertising Budget
This is the actual amount you spend on Google Ads to reach potential customers and generate leads or sales. You pay this amount to Google, separately from agency management fees.
Your ideal monthly advertising budget depends on:
- Industry and keyword competition
- Target locations and audience size
- Business goals and expected results
- Cost per click and conversion performance
You can start with a suitable budget and gradually increase it based on campaign performance.
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FREQUENTLY ASKED QUESTIONS
At Anirup Technologies, our Google Ads management packages start at ₹20,000 per month for small businesses. We also offer Standard (₹30,000), Advance (₹60,000), and Enterprise (₹1,50,000) plans, depending on your advertising budget and campaign requirements.
Our Google Ads agency charges depend on your monthly ad spend, number of campaigns, account complexity, and support requirements. We offer fixed monthly PPC management packages, so you know the management fee before starting.
Our packages include keyword research, campaign setup, ad creation, conversion tracking, daily monitoring, campaign optimisation, and performance reporting. We also offer complimentary services such as landing page support, lead management software, and product feed assistance, where applicable.
No. Our management fee and your Google Ads advertising budget are separate. You pay Google directly for advertising, while Anirup charges a monthly fee for managing and optimising your campaigns. Applicable taxes are additional.
Our Basic plan is suitable for small businesses focusing on lead generation, with a monthly advertising budget of ₹50,000 to ₹1,50,000. Businesses with larger budgets or more complex campaign requirements can choose our Standard, Advance, or Enterprise packages.
Standard campaign setup, ad creation, and conversion tracking are included in our Google Ads management packages. If your project requires additional development, advanced integrations, or services outside the agreed scope, we discuss any extra charges before proceeding.