Enquiries that never progress
Students may ask for information without the eligibility, budget or intention to begin an application.
Anirup Technologies · Overseas education marketing
Study Abroad
Study Abroad
Marketing Agency.
Build your next intake around better-fit student enquiries. We plan and manage Google Ads campaigns that connect your consultancy with students researching the destinations and programmes you offer.
Share your destinations, target students and recruitment goals.
15+Years of digital
marketing experience
marketing experience
750+Projects managed
across industries
across industries
Google AdsPPC expertise focused
on student recruitment
on student recruitment
Some of our clients · Across industries
The student recruitment challengeClicks are a start.
Clicks are a start.
Student fit is what matters.
Enquiry volume alone does not tell you whether a campaign is building the right pipeline for your consultancy.
Expensive leads in peak season
Higher competition during intake periods can push up costs when targeting and campaign structure are too broad.
Interest outside your expertise
Leads for countries or programmes you do not support use up both advertising budget and counselling time.
Start with the right recruitment brief. Your destinations, student profile and intake calendar should shape the campaign from day one.
Discuss your campaignBuilt for overseas educationThe right destination.
The right destination.
The right time. Relevant intent.
A focused approach to lead generation, aligned with the study-abroad journey and the services your consultancy provides.
01 / Destination
Destination-specific targeting
Structure campaigns around countries such as the UK, Canada, USA and Germany, matching student searches to your partner destinations and counselling expertise.
02 / Timing
Intake-driven strategy
Align budgets and messaging with university intake cycles. Plan around your actual application deadlines, so you can build interest before the busiest recruitment period.
03 / Intent
IELTS / PTE intent capture
Where relevant to your services, reach students researching language preparation early in their journey, then guide them towards a suitable counselling conversation.
One connected recruitment journey: relevant search → suitable enquiry → counselling → application. Keep your campaign focused on helping students take the next step.
Explore your options
Why Anirup TechnologiesPPC expertise.
PPC expertise.
An education-sector focus.
We connect Google Ads strategy with the practical requirements of student recruitment, helping your consultancy make more informed marketing decisions.
Plan around your recruitment calendar
Map campaign priorities to destination demand, intake deadlines and your team’s counselling capacity.
Reduce irrelevant search traffic
Use search-term reviews and negative keywords to filter unrelated enquiries, including free-course searches where they do not fit your offer.
Measure beyond the initial lead
Review enquiry cost and lead quality. Where your team shares application and enrolment outcomes, use that feedback to assess the wider recruitment funnel.
A few useful answersBefore you plan
Before you plan
your next campaign.
Understand how paid search fits your recruitment goals, what affects the budget and how to evaluate progress.
Ask about your requirementsHow can Google Ads help a study-abroad consultancy?
Google Search Ads can put your consultancy in front of students actively searching for overseas courses, universities or education consultants. Relevant keywords, location targeting and clear messages help connect those searches with your services.
Can campaigns focus on specific countries and intakes?
Yes. Campaigns can be structured around the destinations you support, the programmes you promote and the intake calendar you follow. We use your actual application deadlines and service coverage to guide planning.
How do you work on student lead quality?
We focus on relevant search intent, review search terms, exclude unsuitable searches and align campaign messages with your offer. Feedback from your counselling team helps identify which enquiries fit your courses, eligibility requirements and budget range.
What budget and service package will I need?
The budget depends on your destinations, target locations, competition, campaign scope and recruitment goals. Share those details through our contact page to request a suitable proposal. The proposal should clearly distinguish the agency’s management fee from the advertising budget paid to the platform.
How should campaign success be measured?
Start with enquiry volume, cost per lead and lead quality, then review counselling, application and enrolment outcomes when that data is available. Those outcomes also depend on your offer, eligibility checks and follow-up process; advertising alone does not guarantee enrolments.
Ready for the next intake?Let’s build your
Let’s build your
student pipeline.
Tell us about your consultancy and recruitment goals. Review our service packages, portfolio and campaign case studies to find the right starting point.
Request a free consultation Destinations · Student profile · Budget · Intake