Google Ads management

Google Ads Pricing & PPC Packages in India

Google Ads management packages for lead generation and eCommerce. Explore PPC packages in India with transparent pricing and complete campaign management.

Explore the packages

₹15,000/ month

Minimum management fee

10%of ad spend

Monthly Google Ads spend

Whichever is higher.Google Ads media spend is paid separately to Google.

Choose your Google Ads package

One pricing model. Two business goals.

ENQUIRIES · CALLS · APPOINTMENTS

Lead generation

For businesses that need enquiries, calls, appointments and qualified leads.

Search campaigns & keyword strategy
Enquiry, call & WhatsApp tracking
Daily monitoring & lead quality review

Landing Page Included

Conversion-focused landing page design within the agreed campaign scope.

Lead Management CRM Included

Capture, assign, follow up and manage advertising leads from one place.

Get Lead Generation Proposal

EXPLORE EVERYTHING INCLUDED

Research & Planning

Business & competitor research
Keyword & search intent research
Location & audience research
Budget & campaign planning
Campaign structure strategy

Campaign Setup

Google Ads account review / setup
Search campaign setup
Performance Max where suitable
Remarketing where suitable
Ad groups & keyword organization
Responsive Search Ads
Ad assets / extensions
Negative keyword setup

Conversion Tracking

Google Analytics review / setup
Google Tag Manager review / setup
Form enquiry tracking
Phone-call tracking where applicable
WhatsApp & CTA tracking
Conversion tracking health checks

Daily Monitoring & Optimization

Campaign & budget monitoring
Billing & account alerts
Search-term analysis
Negative keyword management
Keyword performance optimization
Budget & bidding optimization
Ad copy & CTA testing
A/B testing & experiments
Location, device & audience analysis
Conversion & lead quality review

PURCHASES · REVENUE · ROAS

eCommerce

For online stores focused on purchases, revenue and stronger advertising returns.

Shopping, Search & Performance Max
Purchase & revenue tracking
Daily monitoring & ROAS analysis

Merchant Center Monitoring Included

Product approvals, feed health and important Merchant Center issues are monitored.

eCommerce Performance Focus

Optimization focuses on purchases, CPA, conversion value and ROAS.

Get eCommerce Proposal

EXPLORE EVERYTHING INCLUDED

Research & Planning

Business & competitor research
Product & category opportunity analysis
Search-demand research
Audience research
Budget allocation strategy
Campaign structure planning

Campaign Setup

Performance Max campaigns
Google Shopping campaigns
Search campaigns
Brand & non-brand structure
Remarketing where suitable
Product / category segmentation

Merchant Center & Tracking

Merchant Center review / setup
Google Ads connection
Product approval monitoring
Feed issue identification
Purchase conversion tracking
Revenue & conversion-value tracking

Daily Monitoring & Optimization

Campaign & budget monitoring
Merchant Center issue monitoring
Search-term analysis
Negative keyword management
Product & category performance analysis
Budget redistribution
Bid strategy optimization
Asset & audience testing
ROAS & conversion-value analysis
Scaling & CRO recommendations

No artificial limits on keywords, ads or campaigns.

We build and manage the campaign structure required within the agreed business scope.

Pricing explained

Google Ads pricing & package FAQs

Clear answers about your management fee, advertising budget and what is included.

Discuss your requirements

How much does Google Ads management cost in India?

At Anirup, Google Ads management costs ₹15,000 per month or 10% of your monthly Google Ads spend, whichever is higher. This is the agency management fee. It covers the research, setup, tracking and ongoing optimization described in your chosen package.

The fee is ₹15,000 when monthly ad spend is up to ₹1,50,000. Above ₹1,50,000, the 10% calculation is higher and becomes the management fee. For example:

₹1,00,000 monthly ad spend → ₹15,000 management fee.
₹1,50,000 monthly ad spend → ₹15,000 management fee.
₹3,00,000 monthly ad spend → ₹30,000 management fee.

We charge the higher amount once. We do not add ₹15,000 on top of the 10% fee. Your advertising spend is separate.

Is the Google ad spend included in the ₹15,000 management fee?

No. The ₹15,000 is the minimum monthly management fee paid to Anirup for managing your Google Ads campaigns. Your advertising budget is separate and paid to Google. It funds the delivery of your ads.

For example, with ₹1,00,000 in monthly ad spend, you pay ₹1,00,000 to Google and a ₹15,000 management fee to Anirup. The management fee does not reduce the ₹1,00,000 advertising budget.

When comparing PPC packages in India, separate media spend from agency fees. A combined figure can hide how much money reaches the advertising account and how much pays for management.

Are there different PPC packages for small vs. large budgets?

No. We do not use budget-based tiers. Our two PPC packages serve different business goals: the Lead Generation Package focuses on enquiries, calls and appointments; the eCommerce Growth Package focuses on purchases, revenue and ROAS.

Both use the same fee formula: ₹15,000 per month or 10% of monthly ad spend, whichever is higher. A larger budget changes the fee when 10% exceeds ₹15,000. It does not unlock a separate list of keyword, campaign or ad allowances.

We adapt campaign priorities and structure to the agreed business scope and available budget. A smaller budget needs focused allocation. A larger budget can support broader testing when the performance data supports it.

Do you charge a separate setup fee for new Google Ads accounts?

No. Campaign setup is included in your monthly Google Ads management plan. We do not charge a separate campaign setup fee for the agreed package scope.

We usually work in your existing Google Ads account. If you need a new account, we create it using your email address and billing details. We then set up campaigns around your agreed business goals.

The management fee remains ₹15,000 per month or 10% of monthly ad spend, whichever is higher. Your advertising spend is separate and paid to Google through your account’s billing setup.

What is included in the landing page and CRM offer?

The Lead Generation Package includes conversion-focused landing page design and Lead Management CRM access within the agreed campaign scope. The landing page gives visitors a focused route from the ad to an enquiry. Its message, layout and call to action are aligned with the service you advertise.

The CRM helps your team receive, organize, assign and follow up advertising leads. It gives the team a shared place to manage enquiries and record follow-up activity. Your sales feedback helps us review lead quality alongside campaign conversion data.

The landing page offer covers the agreed campaign page work. It does not include complex website development or a large multi-page website. We confirm the page requirements and lead-handling workflow when defining the campaign scope.

NO JARGON NEEDED

Google Ads terms, explained.

A simple guide to the terms used in your package.

Conversion: A valuable action such as a form enquiry, phone call or online purchase.
Conversion Tracking: Tracking used to identify which ads and clicks generate enquiries or purchases.
CPL / CPA: Cost per Lead or Cost per Acquisition — how much you spend to generate a lead or action.
ROAS: Return on Ad Spend. ₹5 lakh sales from ₹1 lakh ad spend equals 5x ROAS.
Search Terms: The actual searches people type into Google before seeing or clicking your ads.
Negative Keywords: Searches we block so your ads avoid irrelevant traffic.
Performance Max: A Google Ads campaign type that can advertise across several Google channels.
Merchant Center: Google's system for managing product information used in Shopping advertising.
Remarketing: Advertising again to people who have already interacted with your website.

Let’s talk about your business.

Share your goals and get a proposal for your Google Ads management.

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