Google Ads Pricing in India

Compare our Google Ads management packages by monthly ad budget, campaign scope, tracking, reporting and support.

Package Details Startup Plan Growth Professional Enterprise
Best forFirst campaigns and smaller ad budgetsGrowing businesses that need regular optimizationBigger lead generation or eCommerce accountsLarger accounts with complex tracking and reporting
Recommended ad budgetRs. 30,000 – Rs. 1,50,000Up to Rs. 5,00,000Up to Rs. 10,00,000Above Rs. 10,00,000
Services / websites1 service, 1 website2-3 services3-6 services20 services
Campaigns2-3 campaigns2-5 campaigns5-8 campaigns20+ campaigns
Keywords / productsUp to 100 keywordsUp to 200 keywordsUp to 500 keywordsUnlimited products and keywords
Ad copies10 ad copies20 ad copies40 ad copiesUnlimited ad copies
Ad formatsSearch ads, remarketing and video adsSearch ads, remarketing and video adsDisplay ads, Shopping ads and app adsEverything in Professional and advanced campaign support
Tracking setupConversion setup and Tag Manager setupConversion setup and Tag Manager setupMerchant Center and free landing page supportAnalytics setup and HubSpot setup support
Reports / meetingsMonthly report and monthly meetingBi-weekly reports and bi-weekly meetingsWeekly reports and weekly meetingsWeekly reports with dedicated manager
SupportEmail support in 24-48 hoursCRM access with WhatsApp supportPriority WhatsApp and direct manager supportDirect manager phone and WhatsApp support
Contract duration3 months3 monthsMonthlyMonthly
Package pricingStarts ₹12,000 / mo Approx. $200Rs. 35,000 / month Approx. $500Rs. 50,000 / month Approx. $800Custom Approx. $1,000+
Next stepAsk Low Cost EstimateContact TodayDiscuss Professional PlanRequest Custom Quote

A service means a distinct business category or offering. Multiple unrelated services may require separate strategy, campaign structure and budget planning. eCommerce product variations are reviewed separately.

Included Services

What every PPC package includes.

Every package is built around stronger campaign structure, cleaner tracking, better reporting and practical optimization.

GA

Google Analytics Setup

Analytics helps review visitor behavior, traffic quality and campaign performance before making decisions.

CR

Competitor Research

Market and competitor review helps shape keyword strategy, ad messaging and budget priorities.

CT

Conversion Tracking

Calls, forms, WhatsApp enquiries and sales actions should be tracked so results can be judged properly.

WC

Website Consultation

Landing-page quality affects lead cost, conversion rate and overall return from Google Ads.

24

Support

Email support is available for PPC packages, with higher support levels for larger plans.

TR

Transparency

Clients can review ad account data, billing, reports and performance direction with clear ownership.

Choose the Right Plan

Which Google Ads package should you choose?

The right plan depends on how many services you promote, how many campaigns are needed, how much tracking work is required and how often you need reporting or meetings.

StartupChoose this when you need a controlled first campaign with basic tracking and monthly review.
GrowthChoose this when you need more keywords, more ad copies, better support and regular optimization.
ProfessionalChoose this when you run multiple campaign types such as Search, Display, Shopping or app ads.
EnterpriseChoose this when the account is large, multi-service, reporting-heavy or needs dedicated management.
FAQ

Frequently asked questions about Google Ads pricing.

Short answers for business owners comparing Google Ads cost, agency fee and PPC package value.

What is a Google Ads campaign?

A campaign is the main structure inside Google Ads. It can be built for Search, Display, Shopping, Video or other goals depending on your business and advertising objective.

What are products and keywords in a package?

For service businesses, keywords are the searches you want to target. For eCommerce, products are the items advertised through Shopping or Performance Max campaigns.

Why do packages mention ad copy limits?

Every account needs enough ad variations for testing. Smaller plans include fewer ad copies, while larger plans include more copy creation and testing work.

Do you set up conversion tracking?

Yes. Conversion tracking is a core part of the setup because it helps measure leads, calls, forms, sales and campaign profitability.

Is Tag Manager setup included?

Basic Google Tag Manager setup for standard tracking is included in the packages. Complex tracking may need a separate review.

What is the difference between Google Ads cost and agency fee?

Google Ads cost is your media spend paid to Google for clicks or impressions. Agency fee is the management charge for setup, optimization, tracking, reporting and support.

What does “recommended ad budget” mean?

It is the suggested monthly media spend range for that package. The ad budget is paid directly to Google and is separate from the package management fee.

What counts as one service or website?

A service is one distinct business offering, such as home loans or interior design. A website is one domain being advertised. Unrelated services or additional websites can require separate campaigns, tracking and strategy.

What is remarketing?

Remarketing reaches people who previously visited your website or interacted with your business. It is used when the account has enough eligible audience data and the campaign complies with Google Ads policies.

What is Google Merchant Center?

Merchant Center stores product information used for Shopping campaigns. Setup support can include reviewing the account, product feed and connection with Google Ads; feed or website problems may require separate technical work.

What does landing page support include?

Landing page support means reviewing the campaign page and recommending or coordinating practical improvements. The exact page work included is confirmed during project review; larger builds, extra pages or development work may be quoted separately.

What is included in reports and meetings?

Reports summarize important campaign results such as spend, clicks, conversions and cost per lead or sale when tracking supports them. Meetings are used to review performance, business feedback and next actions at the frequency listed in the package.

What does CRM access mean?

CRM access provides a shared place to follow relevant leads, tasks or account communication when that workflow is included. It does not automatically include a custom CRM build or third-party subscription fees.

What does HubSpot setup support mean?

HubSpot setup support covers agreed assistance connecting advertising and lead-tracking workflows. Advanced automation, paid HubSpot plans, data migration or custom development are reviewed and quoted separately.

What does “unlimited” mean in the Enterprise package?

Unlimited items are handled within the agreed services, websites, account structure and reasonable management scope confirmed in the proposal. A major scope change may require a revised plan or quote.

Why do some packages have a three-month contract?

Campaign setup, data collection and optimization need time. The Startup and Growth packages use a three-month term so the team can build, measure and improve the campaigns; Professional and Enterprise are listed as monthly.

Do you offer refunds?

You can review Anirup’s refund terms on the refund page. For package-specific refund questions, contact the team before campaign setup starts.

Refund information: review the Anirup refund policy.

Client Feedback

Happy Google Ads clients.

Selected client feedback from the current Anirup Google Ads pricing page.

Honey All Day logo
Helpful onboarding, timely coordination and consistent campaign support.
Ajmal Khan, honeyallday.com
NTA Test Series logo
Strong advertising support with clear responses from the customer’s point of view.
NTA Test Series, catestseries.org
Da Vinci Media College logo
Careful campaign handling with practical effort to improve performance.
M. Arul Moorthy, davincimediacollege.com

Partner with a Google Ads company that explains pricing clearly.

Request a proposal from Anirup Technologies and compare the right PPC package for your monthly ad budget, campaign goals, tracking needs and support expectations.