The client was Delhi (India) based retailer. He was selling mobile and accessories with his shopping website.
- Industry Categories: Retail & Technology
- Platform: Google Ads
- Client: Delhi(India) based retailer deals in mobile devices.
- Challenges: Client was getting sales but acquisition per sales was too high to make it profitable.
- Goal: Reduce CPA while increasing sales volume over time.
OUR WORK: We analyze, made a strategy to achieve this goal.
- We review clients landing pages and optimize it to make it more relevant to the user’s requirements and easy to take action for visitors.
- We create all new campaigns from scratch and taking details from old historical data.
- Using different optimization techniques, new features and experimenting campaigns, we are able to improve account performance within a month as shown in the below screenshot.
This image is taken from an account and we have compared our one month result with a previous same period and you can see how the result has been improved.
RESULT:
After one month of work, we have:
- 37.63% more conversion (sales or lead) and
- Cost reduced per 22.21% per conversion.
Anil Singh is the Founder of Anirup Technologies LLP and a performance marketing strategist with over a decade of hands-on experience in Google Ads, PPC management, SEO and lead generation. He helps businesses build search-focused marketing systems that improve visibility, attract qualified leads and support measurable growth.
With strong expertise in Google Ads, Meta Ads, conversion tracking, landing pages and WordPress-based SEO, Anil focuses on practical strategies that connect marketing spend with real business outcomes. His work is especially focused on helping businesses use paid search and performance marketing with better structure, clearer reporting and stronger ROI accountability.
