Ad spend
This is the budget paid to Google for clicks, impressions and campaign traffic. Your monthly ad spend depends on location, competition and lead goals.
Transparent PPC Pricing
Google Ads Pricing in India:
PPC Packages
Compare Anirup Technologies Google Ads packages for startups, growing brands and enterprise advertisers. See how agency fees, ad budgets, campaign setup, conversion tracking and support change by package, so budget planning is clear before you start.
Google Ads Cost
PPC Packages
Conversion Tracking
Reporting
India
Agency management fee is separate from Google ad spend. Final quote depends on account size, services, tracking needs and campaign goals.
India Average Google Ads Price Structure
Quick ViewUse this table for a fast idea of Google Ads agency fee and monthly ad spend ranges before choosing a PPC package.
| Level | Agency Fee | Monthly Ad Spend |
|---|---|---|
| Starter Small business | Rs. 5k – 15k $100 – $200 | Up to Rs. 50k Up to $600 |
| Standard Growing SMB | Rs. 15k – 35k $200 – $500 | Rs. 50k – 5L $600 – $6k |
| Premium Enterprise | Rs. 50k+ or % $800+ | Rs. 5L+ $6k+ |
Ad spend is paid to Google.
Agency fee is for setup, tracking and management.
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Google Ads Cost
How much does Google Ads cost in India?
Google Ads pricing has two parts: the money paid to Google for clicks and the agency fee paid for setup, tracking, optimization and reporting.
Agency fee
This is the management fee for account setup, keyword research, ad copy, conversion tracking, optimization and reporting.
Project scope
The final quote changes with campaign count, keywords, products, landing pages, tracking complexity, meeting frequency and support level.
These ranges are for quick planning. A serious Google Ads estimate should also review your offer, location, competition, conversion tracking, landing page, monthly budget and lead quality goals.
Anirup PPC Packages
Google Ads packages by Anirup Technologies.
Choose a package based on account size, number of campaigns, keywords, support level and monthly ad budget. Final pricing may change after project review.
Startup Plan
Starts ₹12,000 / mo Approx. $200
For first campaigns and smaller ad budgets.
- 1 service, 1 website and 2-3 campaigns
- Up to 100 keywords and 10 ad copies
- Search ads, remarketing and video ads
- Conversion setup and Tag Manager setup
- Monthly report and monthly meeting
- Email support in 24-48 hours
- Recommended ad budget: Rs. 30,000 – Rs. 1,50,000
- Contract duration: 3 months
Growth
Rs. 35,000 / month Approx. $500
For growing businesses that need regular optimization.
- 2-3 services and 2-5 campaigns
- Up to 200 keywords and 20 ad copies
- Search ads, remarketing and video ads
- Conversion setup and Tag Manager setup
- Bi-weekly reports and bi-weekly meetings
- CRM access with WhatsApp support
- Recommended ad budget: up to Rs. 5,00,000
- Contract duration: 3 months
Professional
Rs. 50,000 / month Approx. $800
For bigger lead generation or eCommerce accounts.
- 3-6 services and 5-8 campaigns
- Up to 500 keywords and 40 ad copies
- Display ads, Shopping ads and app ads
- Merchant Center and free landing page support
- Weekly reports and weekly meetings
- Priority WhatsApp and direct manager support
- Recommended ad budget: up to Rs. 10,00,000
- Contract duration: monthly
Enterprise
Custom Approx. $1,000+
For larger accounts with complex tracking and reporting.
- 20 services and 20+ campaigns
- Unlimited products, keywords and ad copies
- Analytics setup and HubSpot setup support
- Weekly reports with dedicated manager
- Free landing page and priority support
- Direct manager phone and WhatsApp support
- Recommended ad budget: above Rs. 10,00,000
- Contract duration: monthly
A service means a distinct business category or offering. Multiple unrelated services may require separate strategy, campaign structure and budget planning. eCommerce product variations are reviewed separately.
Included Services
What every PPC package includes.
Every package is built around stronger campaign structure, cleaner tracking, better reporting and practical optimization.
Google Analytics Setup
Analytics helps review visitor behavior, traffic quality and campaign performance before making decisions.
Competitor Research
Market and competitor review helps shape keyword strategy, ad messaging and budget priorities.
Conversion Tracking
Calls, forms, WhatsApp enquiries and sales actions should be tracked so results can be judged properly.
Website Consultation
Landing-page quality affects lead cost, conversion rate and overall return from Google Ads.
Support
Email support is available for PPC packages, with higher support levels for larger plans.
Transparency
Clients can review ad account data, billing, reports and performance direction with clear ownership.
Choose the Right Plan
Which Google Ads package should you choose?
The right plan depends on how many services you promote, how many campaigns are needed, how much tracking work is required and how often you need reporting or meetings.
StartupChoose this when you need a controlled first campaign with basic tracking and monthly review.
GrowthChoose this when you need more keywords, more ad copies, better support and regular optimization.
ProfessionalChoose this when you run multiple campaign types such as Search, Display, Shopping or app ads.
EnterpriseChoose this when the account is large, multi-service, reporting-heavy or needs dedicated management.
FAQ
Frequently asked questions about Google Ads pricing.
Short answers for business owners comparing Google Ads cost, agency fee and PPC package value.
What is a Google Ads campaign?
A campaign is the main structure inside Google Ads. It can be built for Search, Display, Shopping, Video or other goals depending on your business and advertising objective.
What are products and keywords in a package?
For service businesses, keywords are the searches you want to target. For eCommerce, products are the items advertised through Shopping or Performance Max campaigns.
Why do packages mention ad copy limits?
Every account needs enough ad variations for testing. Smaller plans include fewer ad copies, while larger plans include more copy creation and testing work.
Do you set up conversion tracking?
Yes. Conversion tracking is a core part of the setup because it helps measure leads, calls, forms, sales and campaign profitability.
Is Tag Manager setup included?
Basic Google Tag Manager setup for standard tracking is included in the packages. Complex tracking may need a separate review.
What is the difference between Google Ads cost and agency fee?
Google Ads cost is your media spend paid to Google for clicks or impressions. Agency fee is the management charge for setup, optimization, tracking, reporting and support.
Do you offer refunds?
You can review Anirup’s refund terms on the refund page. For package-specific refund questions, contact the team before campaign setup starts.
Refund information: review the Anirup refund policy.
Client Feedback
Happy Google Ads clients.
Selected client feedback from the current Anirup Google Ads pricing page.
Helpful onboarding, timely coordination and consistent campaign support.Ajmal Khan, honeyallday.com
Strong advertising support with clear responses from the customer’s point of view.NTA Test Series, catestseries.org
Careful campaign handling with practical effort to improve performance.M. Arul Moorthy, davincimediacollege.com
Partner with a Google Ads company that explains pricing clearly.
Request a proposal from Anirup Technologies and compare the right PPC package for your monthly ad budget, campaign goals, tracking needs and support expectations.