On 19 June 2017, Google updated its AdWords desktop manager called AdWords editors. This new version has a refreshing look and seems much improved than its previous versions.
AdWords editors is a desktop software to manage your Google Ads campaigns. You can work offline or can make changes in bulk which are not possible in the web version.
Below is what Google posted about this new version:
Version 12
AdWords Editor version 12 features a new design and includes several updates, including support for custom rules, faster version downloads, and maximum conversions biddings.
Custom rules
This version lets you create and edit custom rules that notify you of violations of best practices before posting changes.
Faster version downloads
AdWords Editor now migrates more of your data from the previous version when you download a new one. This makes downloading a new version of AdWords Editor faster.
New Design
Version 12 features a new design with easier navigation.
Maximum Conversions Bidding
This version provides full support for the Maximum conversions bid strategy.
More Videos and Images for Universal App campaigns
You can now include up to 20 videos and 20 images in universal app campaigns.
New Optional fields for Responsive Ads
Several optional fields have been added for responsive ads, including “4:1 logo,” “Price prefix,” “Promotion text,” and “Call to action text.”
source: https://support.google.com/adwords/editor/answer/7391851?hl=en
If you have not updated your editor yet, then update it to see all the above changes that Google has implemented.
Anil Singh is the Founder of Anirup Technologies LLP and a performance marketing strategist with over a decade of hands-on experience in Google Ads, PPC management, SEO and lead generation. He helps businesses build search-focused marketing systems that improve visibility, attract qualified leads and support measurable growth.
With strong expertise in Google Ads, Meta Ads, conversion tracking, landing pages and WordPress-based SEO, Anil focuses on practical strategies that connect marketing spend with real business outcomes. His work is especially focused on helping businesses use paid search and performance marketing with better structure, clearer reporting and stronger ROI accountability.