Client Overview Industry: Eyewear / E-Commerce Location: India Product: Soft Contact Lenses (Prescription & Colored) Background: The client is an online retailer specializing in high-quality soft contact lenses. Despite having a competitive product and user-friendly website, their Google Ads campaigns were stagnant. They were generating minimal sales (averaging roughly 13 orders a month) and were hesitant to scale their budget due to fear of wasted spend.
The Challenge The client was stuck in a “low volume” trap. Their previous campaigns were bringing in traffic (approx. 5,600 clicks), but that traffic wasn’t converting. The primary challenges were:
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Low Conversion Volume: The account was barely registering 1 sale every two days.
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Inefficient Spend: They were getting clicks, but the targeting was too broad, resulting in a high Cost Per Acquisition (CPA) of over ₹360.
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Scaling Fear: The client needed proof of ROI before committing to a higher budget.
The Anirup Technologies Solution We took a “Scale with Stability” approach. We identified that the market demand was huge, but the client’s ads weren’t reaching the buyers.
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Shopping Ads Optimization: We restructured their Shopping feed to prioritize best-selling lens colors and power options, ensuring ads appeared for specific, high-intent searches.
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Smart Bidding Strategy: We shifted from a manual bidding focus to a conversion-focused strategy. This allowed Google’s AI to bid more aggressively for users likely to buy immediately, rather than just browse.
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Budget Scaling: Seeing early positive signals, we strategically increased the ad spend from ₹4.8K to ₹32.6K. Crucially, because our targeting was fixed, this extra spend didn’t just buy clicks—it bought customers.
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Audience Refining: We excluded generic “informational” keywords and focused on transactional terms (e.g., “buy power lenses online,” “colored contacts price”).
The Results The transformation over the last 30 days has been nothing short of phenomenal. Comparing the current period (Nov 15 – Dec 14) to the previous 30 days:
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Explosive Sales Growth: Conversions exploded by 1,710%, jumping from a meager 13.24 orders to 239.75 orders.
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Drastic Cost Reduction: As volume went up, costs came down. We reduced the Cost Per Acquisition (CPA) by 62%, dropping it from ₹362 to a highly profitable ₹136 per order.
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Traffic & Reach: We successfully scaled traffic by over 2,000 clicks, reaching nearly 8,000 targeted visitors.
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Revenue Impact: With ad spend increasing to ₹32.6K, the massive volume of sales generated a substantial return on ad spend (ROAS) that far outweighed the investment.
Conclusion This case study proves that with the right optimization, e-commerce brands doesn’t have to choose between volume and efficiency. Anirup Technologies helped this contact lens brand achieve 18x growth in sales while cutting their acquisition costs in half.
