We all use Google Ads to manage the advertising of our business. Google offers a very user-friendly dashboard to set up and manage all types of campaigns like
- Search Ads
- Display Ads
- Performance max & shopping ads
- video ads
- App campaigns
And we have lots of other options to control and manage ads, tracking performance, and ROI.
Sometimes, you may need to share your Google Ads account access to
- Your employee or an individual to manage your ads
- or, to any Advertising agency by linking their MCC (manager account) with your Google Ads account
Here, I will share both options for adding an individual and linking your account under an agency MCC.
Use the image reference at the bottom of this article for visual guidance.
1. Adding a user to your Google Ads account
Requirements:
- You have a Google Ads account
- You must be an admin in that account
- User Email id to whom you want to add.
STEPS TO ADD USE TO GOOGLE ADS ACCOUNT
Before that, remember that there are different access levels that you can assign to a user.
- Email only
- Billing
- Read only – If you want someone only to view and do not edit anything
- Standard – This is the most that you should give to anyone to manage your ads.
- Admin – Do not share it with anyone.
Now, let’s follow this simple step
- Log in to your Google Ads dashboard from a laptop or desktop (Not mobile)
- Click on Admin
- Then- Access & security
- Stay on the users tab and click on the + (plus) icon to add a user
- Enter his email id
- Select access label
- Then send an invite.
User will get an email with a link to accept your invitation to access your Google Ads account.
Thats all
2. Adding your account under an Agency MCC or giving access to an agency.
A Google Ads agency only needs manager access to manage your account. This is a safe way to give access. Here is why
- The agency can only manage your campaigns
- They can not remove you as you are an admin
- They can not see your billing credit card details or make changes there.
- You can remove agency access anytime.
Let’s see how you can give access to a PPC Ads agency to your Google Ads account.
- First, you need to share your Google Ads 10 digit id. You can find it at the top of your Google Ads dashboard.
- Then, the agency will send your access request.
- You will receive an email notification for this.
Click on that link in the email to accept the request or follow the manual steps
- Follow the previous steps of
- Going to the Admin section
- Then, Access and Security
- Here, click on the Managers tab ( see the image below)
- There, you will see an access request from the agency (Verify their name)
- Then grant the access.
Thats All.
You can follow the same steps to remove access for anyone or any agency.
Let us know if you face any issues in sharing access with anyone.
Frequently Asked Questions (FAQ)
1. What is the difference between “Standard” and “Admin” access?
Standard access allows a user to see and edit everything in your campaigns, but they cannot add new users or change the access levels of existing ones. Admin access gives full control, including the ability to remove you from your own account. It is best to give agencies or employees “Standard” access.
2. Can I share my account with someone who doesn’t have a Gmail address?
Yes, but you may need to “whitelist” their domain first. In the Access & Security section, click on the Security tab and add their company’s domain (e.g., agencyname.com) to the “Allowed Domains” list. Once added, you can invite any email ending in that domain.
3. Will an agency be able to see my credit card details?
No. When you link your account to an agency via their MCC (Manager Account), they can manage your ads and see billing summaries, but they cannot see your full credit card number or sensitive payment methods.
4. How long does it take for a person to get access?
The invitation is sent instantly. Once the recipient clicks “Accept Invitation” in their email, they will have access immediately. If they haven’t received it, ask them to check their Spam or Promotions folder.
5. What should I do if the “Access & Security” button is missing?
If you cannot see the “Access & Security” option under the Admin menu, it means you do not have Administrative access yourself. You will need to ask the person who originally set up the account to grant you Admin rights first.
6. Can I remove an agency’s access later?
Absolutely. You can revoke access at any time by going back to Admin > Access & Security, finding the user or manager in the list, and clicking Remove Access. They will lose all ability to view or edit your account instantly.