Top 10 Google Ads agency in India

Overview: Top Best Google Ads Agencies in India

The Indian digital market is a battlefield. Who is guarding your budget?

Finding a generic Google ads agency in India is easy; you will find thousands. But finding a partner who understands Profitability, Scalability, and Unit Economics? That is the real challenge.

Today, you don’t need an agency that just “runs ads.” You need a Revenue Engineering Firm. The list below is not just a directory; it is a ranked analysis of the top 10 Google Ads agency in India. We evaluated them based on Technical Maturity (Data tracking/GA4), Performance Architecture (Funnel optimization), and their ability to deliver consistent ROAS (Return on Ad Spend).

Whether you are a D2C brand looking to scale or a B2B firm needing high-quality leads, this guide helps you choose a partner, not just a vendor.

Table of Contents | Best Google Ads Agency in India

1. Anirup Technologies (The Performance Engineers / #1 Choice)
2. Disruptive Advertising (The Premium Global Option)
3. Alpha Media (The Small Business/Local Option)
4. InstaServ (The Volume/White-Label Option)
5. Oxedent (The eCommerce UK focused)
6. eSign Web Services (The SEO/Budget Option)
7. RatanJha Digital (The Consultant/Strategy Option)
8. Techmagnate (The Corporate SEO/Ads Giant)
9. Performics India (The Global Market Leader)
10. Merkle Sokrati (The Data/Tech Giant)

Why Partner with a Google Ads Agency in India?

Stop experimenting. Start engineering revenue.

Google Ads is no longer a simple “set it and forget it” platform. It has evolved into a complex, AI-driven ecosystem where one wrong setting can drain your budget in hours. Partnering with a specialized Performance Marketing agency is the difference between burning cash and building an asset.

Here is why Indian business owners are moving from “In-House” to “Agency Partnerships”:

• The ROI Multiplier: Marketing is an investment, not an expense. According to historical data analysis by Anirup Technologies (formerly Xtreme Ads), Indian companies that outsource to performance-focused agencies see a 2.7x improvement in ROI compared to in-house teams. Professional agencies optimize for profit, not just clicks.
• Technical Superiority: A professional agency brings a full tech stack to the table. We don’t just bid on keywords; we implement Server-Side Tracking, correct Attribution Models, and fix Funnel Leaks. If your data isn’t accurate, your marketing is just gambling.
• Focus on Business Logic: As a business owner, your job is product and operations. Handing over the technical complexities of Quality Scores, Negative Keywords, and Bidding Algorithms to experts allows you to focus on scaling your core business operations while we lower your CPA (Cost Per Acquisition).

Find the Best Google Ads Agency in India For Your Business!

In the hyper-competitive Indian market, selecting the right agency is a strategic decision. We have curated this updated list of the top 10 Google Ads agencies to serve as your compass. These are teams that understand the nuance of the Indian consumer and the technical demands of Google’s algorithms.

Use this list to find a partner who acts as a Growth Engineer for your brand—someone committed to your long-term revenue health.

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1. Anirup Technologies – Best Google Ads Agency in India (15+ Years Experience) (Formerly Xtreme Ads)

Anirup Technologies is not just a digital marketing agency; we are a Performance Engineering Firm. We have pivoted from the traditional agency model to focus entirely on building Revenue Ecosystems. While others focus on clicks, we engineer the entire funnel—combining high-performance Ad campaigns with conversion-optimized code (Web Dev) to guarantee ROI.

With over 15 years of industry leadership, we specialize in fixing “leaky funnels” and scaling revenue for startups, D2C brands, and service-based businesses.

Why Choose Anirup Technologies?
We don’t just “manage accounts”; we act as your strategic growth partner.

• Google Partner Status: As a certified Google Partner, we have direct access to beta features and advanced support, ensuring your campaigns are always ahead of the curve.
• Proven Track Record: Our team of Certified PPC Experts has successfully managed 1000+ projects, proving our ability to handle complex accounts across diverse industries.
• Client Satisfaction: We hold a strong 4.6/5 Rating (based on 81 verified reviews), reflecting our commitment to transparency and results.

Core Services & Tech Stack

• Performance Marketing: Precision-targeted campaigns across Google Ads (Search, Shopping, YouTube) and Meta Ads (Facebook/Instagram). We focus on maximizing ROAS (Return on Ad Spend) and minimizing CPA.
• Lead Generation Architecture: We don’t just bring leads; we bring Qualified Prospects. Our strategies are designed to filter out junk traffic and focus on high-intent users.
• eCommerce Scaling: Specialized “Shopping Ads” strategies and Feed Management to drive direct sales and improve inventory turnover.
• Web & CRO: Unlike other agencies, we fix your landing pages. We offer other digital marketing services including high-speed Web Development and Conversion Rate Optimization (CRO) to ensure every click has the highest chance of converting.

Pricing & Engagement

• Transparent Pricing: We believe in honest partnerships. Our management fees are transparent, with a minimum PPC service charge per month. This allows us to dedicate the necessary technical resources to your account.
• Scalable Models: We offer cost-effective, scalable packages designed for businesses at every stage—from aggressive startups to established enterprises.

The Anirup Promise: “We don’t guess. We test, track, and scale. Marketing without data is gambling, and we don’t gamble with your budget.”
Headquarters: E 227, Sector 63, Noida, Uttar Pradesh, India 201309

Ready to Scale? Stop settling for vanity metrics. Partner with India’s top Revenue Engineers.

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2. Disruptive Advertising – Premium Digital Marketing

Best For: Established Brands & High-Budget Scale

Disruptive Advertising is a globally recognized name known for a high-touch approach to digital growth. They move beyond basic ad management to offer a holistic digital strategy. If you are looking for an agency that integrates creative storytelling with technical execution, Disruptive is a strong contender.

They focus on long-term profitability rather than short-term wins, making them a suitable partner for brands ready to invest in a comprehensive marketing infrastructure.

Services Offered:

• Precision PPC: High-level management of Google Ads with a focus on audience segmentation and bid optimization.
• Holistic Growth: They don’t just run ads; they integrate SEO strategies and Social Media Marketing to ensure your brand dominates the SERP (Search Engine Results Page).
• Bespoke Design: Unlike many agencies that use templates, they offer custom website design and landing page services to match the quality of their ad traffic.

Pricing & Engagement:

• Premium Pricing Model: Solutions typically start at $1,000 (approx. ₹85,000) per month. This pricing structure positions them as a premium partner, ideal for businesses with established marketing budgets looking for a scalable and flexible approach.

Pros & Cons:

Pros (The Good)	Cons (The Trade-off)
Seasoned Expertise: A team of veterans who understand evolving market trends, ensuring your strategy doesn’t get outdated.	Slower Launch Times: Due to their meticulous planning and high demand, campaign initiation can experience delays.
Proven Track Record: Demonstrated success across various industries with a focus on tangible business outcomes, not just vanity metrics.	Not for Micro-Budgets: The higher entry cost makes them less accessible for early-stage startups or local businesses with limited spend.
Full-Service Approach: Access to a “One-Stop-Shop” for Ads, SEO, and Design simplifies vendor management.

 Verdict: A powerhouse agency for businesses that have graduated from the “startup” phase and are ready to invest in premium, full-service management.

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3. Alpha Media – Google Ads Agency in Delhi

Best For: Small Businesses & Local Service Providers

Alpha Media positions itself as a mass-market digital agency catering to the vast SME (Small and Medium Enterprise) sector in India. Unlike boutique firms that only take high-ticket clients, Alpha Media offers highly granular packages, making them accessible to local businesses (gyms, clinics, retailers) who want to start small.

They are less of a “custom engineering” firm and more of a “service provider” with standardized plans for everything from Google Ads to SMS and WhatsApp marketing.

Services Offered:

• Tiered Google Ads Management: They offer pre-defined packages based on daily ad spend limits, covering Search and Display networks.
• 360° Digital Solutions: Beyond Ads, they are heavy on Local SEO, Bulk SMS, Email Marketing, and WhatsApp Marketing—making them a “one-stop-shop” for local businesses.
• Web Design: They offer static and dynamic website design packages, often bundled with their marketing services.

Pricing & Engagement:

• Transparent “Service Fee” Model: Unlike many agencies, Alpha Media is open about their fees. They charge a Management Fee on top of your Ad Spend.
  • Example: For a daily budget of ₹1,000 (₹30k/month spend), the service charge is approx. ₹7,500—roughly 25% of ad spend.
  • Note: While the entry point is low, the management fee percentage is higher than standard performance agencies (which usually charge 10-15% or a flat fee).

Pros & Cons:

Pros (The Good)	Cons (The Trade-off)
Accessibility: They have packages for budgets as low as ₹250/day, making them one of the few agencies accessible to micro-businesses.	High Management %: On lower-tier packages, their service fee can exceed 30% of your budget, meaning less money actually goes to Google.
Broad Service Range: Excellent if you need “volume” marketing like Bulk SMS or WhatsApp blasts alongside your ads.	Generalist Approach: With such a wide array of low-cost services, they may lack the deep, technical specialization required for high-spend, complex accounts.
Transparent Billing: You know exactly what you are paying for Ad Spend vs. Agency Fee.	No “Performance” Guarantee: Their model is based on “management,” not necessarily incentivized by ROAS or Profit Share.

 Verdict: The ideal choice for Local Businesses (Dentists, Salons, Real Estate Brokers) who need a simple, all-in-one marketing package. However, scaling brands may outgrow their standardized structure.

Address: Plot No. 193-194, Pocket-G, Sector-3, Rohini, Delhi – 110085

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4. InstaServ – Global Digital Marketing Agency

Best For: Lead Generation & White-Label Services

InstaServ (operating as The InstaServ) is a high-volume digital agency that has scaled rapidly by serving over 1,200+ clients globally. Unlike boutique firms that focus on deep custom engineering, InstaServ operates as a “Marketing Machine,” offering a standardized, reliable approach to lead generation.

They are a Google Premier Partner (Top 3% of agencies), which gives them credibility, but their model is built on volume. This makes them a great choice for businesses that need “execution at scale” rather than “experimental growth hacking.”

Services Offered:

• Multi-Channel Ads: They have expanded beyond just Google. They now aggressively offer LinkedIn Ads, Amazon Ads, and Meta Ads under one roof.
• White-Label PPC: A unique offering where they manage ads for other smaller agencies. This proves they have strong operational processes.
• 360° Digital Solutions: They bundle Paid Ads with SEO, Content, and Web Development to keep all services under one contract.

Pricing & Engagement:

• Standardized Packages: Their pricing is relatively accessible for a global agency, with Google Ads packages starting around $499/month (approx. ₹42,000).
• Hourly Models: Unlike many Indian agencies, they also offer hourly engagement models for specific tasks, offering flexibility for short-term projects.

Pros & Cons:

Pros (The Good)	Cons (The Trade-off)
Google Premier Partner: Being in the top 3% gives them access to beta features and dedicated Google support that smaller agencies might lack.	“Factory” Model Risk: With 500+ active clients, you might get assigned to a junior account manager rather than a strategic lead.
Cross-Platform Reach: Excellent if you need to scale ads on LinkedIn or Amazon alongside Google without hiring a second agency.	Generic Strategy: Their “White Label” focus suggests they often use template-based strategies rather than building a custom “Revenue Ecosystem” for each client.
Established Process: They have a mature system for reporting and execution, ensuring stability and reliability.	Upsell Focus: Reviews suggest a strong push to sell “360-degree” packages (SEO + Web + Ads) even if you only need one service.

 Verdict: A solid, safe choice for businesses that want a “tried and tested” vendor with global standards, provided you don’t need hyper-customized funnel engineering.

Address: C-71, Lower Ground Floor, Kirti Nagar, New Delhi, Delhi 110015

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5. Oxedent – eCommerce PPC Specialists

Best For: Online Stores & D2C Brands (Shopify/WooCommerce)

Oxedent has carved out a specific niche: they are not a generalist agency; they are an eCommerce First agency. While they are headquartered in Kolkata, they operate primarily on a .co.uk domain, signaling a strong focus on the UK and Global markets.

If you are running a Shopify store and need complex Google Shopping Feeds or Performance Max campaigns, Oxedent is a technically capable partner. They position themselves on a “Profit-over-Traffic” philosophy, similar to modern performance firms.

Services Offered:

• Google Shopping & Feeds: They specialize in optimizing product feeds (Merchant Center), which is critical for eCommerce visibility.
• International PPC: Because they serve many UK/US clients, they are well-versed in international targeting and multi-currency campaigns.
• CRO & Landing Pages: They have expanded their services to include landing page design, realizing that sending ad traffic to product pages isn’t always enough.

Pricing & Engagement:

• Calculator-Based Pricing: They are one of the few agencies with a transparent pricing structure.
  • Example: For an ad spend of ₹1 Lakh, their fee is approximately ₹25,000 ($300).
  • Note: While their entry fee is accessible ($300+), their “sweet spot” is clients spending over £2,000 (₹2 Lakhs+) per month.

Pros & Cons:

Pros (The Good)	Cons (The Trade-off)
eCommerce Specialization: They understand “Add to Cart,” “ROAS,” and “Average Order Value” better than generalist lead-gen agencies.	Export-Unit Focus: Their primary focus is the UK market. Smaller Indian clients might sometimes feel like “second-tier” priority compared to their GBP-paying clients.
Transparent Fees: Their pricing calculator is simple and eliminates the “hidden fee” anxiety many business owners have.	Narrow Niche: If you are a B2B service business (like a Law Firm or SaaS), their heavy eCommerce DNA might not be the right strategic fit.
Fast Onboarding: Their systems are streamlined for quick campaign launches, especially for standard e-commerce setups.	Strict “Ad Spend” Tiers: Their service quality often correlates strictly with your ad spend tier.

 Verdict: Excellent choice for eCommerce/D2C Brands. If you sell physical products, they are top-tier. If you sell services/B2B, look elsewhere.

Address: 605, 6th Floor, Merlin Matrix, Block–DN, Sector-V, Salt Lake City, Kolkata – 700091 [Visit Website]

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6. eSign Web Services – Affordable Digital Veterans

Best For: SEO-First Growth & Small Business Budgets

They are particularly strong in SEO (Search Engine Optimization) and often bundle Google Ads management as an add-on to organic growth strategies.

Services Offered:

• Hybrid SEO & Ads: Their core strength lies in combining SEO with Google Ads. If you want to rank organically while running ads for immediate traffic, they offer bundled solutions.
• White-Label Services: They manage campaigns for many other agencies globally, proving their backend processes are robust and standardized.
• 360° Digital: From Social Media Marketing to Web Design, they cover the entire spectrum, making them a good “General Practitioner” for your marketing needs.

Pricing & Engagement:

• No Long-Term Contracts: A major selling point is their “Pay-as-you-go” model. You aren’t locked into 6-12 month retainers.
• Transparent Fees:
  • Small Budgets: For ad spends under ₹25,000, they charge a flat management fee (approx. ₹7,000).
  • Scaling Budgets: For spends over ₹25,000, they typically charge 15-20% of Ad Spend.
  • SEO Packages: Start as low as ₹8,000 – ₹15,000 per month.

Pros & Cons:

Pros (The Good)	Cons (The Trade-off)
No Contracts: You can pause or stop services at any time, which is rare in the agency world. ideal for seasonal businesses.	High % on Scale: Charging 20% of ad spend is higher than the industry standard (10-15%) for larger accounts.
Volume Experience: Having handled 2,500+ clients means they have seen almost every industry niche.	Generalist Focus: Because they offer everything (from SEO to Web to Social), they may lack the “Deep Tech” specialization of a dedicated Performance Marketing firm.
Budget Friendly: One of the most accessible entry points for startups with limited capital.	Standardized Support: With such a high volume of clients, support is often ticket-based rather than a dedicated strategic partner.

 Verdict: The best “Safe Bet” for small businesses or startups that need SEO + Ads on a tight budget without being locked into a contract.

Address: Plot No. 24, Sector 11, Dwarka, New Delhi, 110075

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7. RatanJha Digital – Strategic Consultancy

Best For: Business Owners Seeking Direct Strategy

RatanJha Digital operates differently from the typical agency model. It is a Digital Consultancy led by Ratan Jha, a recognized Google Ads Diamond Product Expert.

While most agencies focus on “execution” (running the ads), RatanJha focuses on “Strategy” (fixing the business logic). If you are tired of talking to junior account managers and want high-level advice directly from an expert, this is a strong option. However, this “Personal Brand” model often comes at a premium price point compared to volume-based agencies.

Services Offered:

• Strategic Consulting: You can book him for hourly consulting to audit your account or build a roadmap—ideal if you have an in-house team that just needs direction.
• Full-Stack Digital: Beyond ads, they handle the entire growth stack including Funnel Optimization, Neuromarketing, and Data Analytics.
• White-Label PPC: They also support other agencies with backend fulfillment, which indicates strong operational processes.

Pricing & Engagement:

• Consultancy Tier: Services typically start at a minimum of $1,000+ (approx. ₹85,000) per month.
• Hourly Consulting: Unlike agencies that only do retainers, Ratan Jha offers hourly consulting blocks (approx. ₹10,000/hr) for specific problem-solving.

Pros & Cons:

Pros (The Good)	Cons (The Trade-off)
Google Product Expert: Ratan Jha holds “Diamond Level” status in Google’s expert community, a rare distinction that proves deep technical knowledge.	Mixed Ratings: A Trustpilot score of 3.7 suggests that while the strategy is good, execution or communication at scale might experience friction.
Direct Strategy: You are likely buying into the founder’s expertise rather than a generic agency process.	Premium Pricing: The $1,000+ entry point is high for small businesses just looking for basic ad management.
Training & Mentorship: Excellent choice if you want to train your internal team rather than outsourcing everything forever.	Dependency Risk: As a consultancy-heavy brand, the quality often depends heavily on how much time the founder personally spends on your account.

 Verdict: The best choice for Business Owners who want a “Marketing Doctor” to diagnose problems, rather than a “Factory” to just run ads.

Address: Metroplex East Mall, Swasthya Vihar, Delhi – 110092

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8. Techmagnate – Enterprise Performance Agency

Best For: Large Enterprises & BFSI/Healthcare Giants

Techmagnate is one of India’s largest and most awarded digital agencies, operating since 2006. With a massive team of 300+ experts, they are the “Corporate Heavyweights” of the list.

If you are a CMO of a large bank, hospital chain, or insurance firm, Techmagnate speaks your language. They specialize in “Transformational Growth” for large organizations that need multi-layer compliance, reporting, and scale. They are less about “quick hacks” and more about “long-term market dominance.”

Services Offered:

• Enterprise PPC: They are experts at managing massive accounts with thousands of keywords and complex ad structures, specifically in BFSI (Banking) and Healthcare.
• App Marketing (ASO): One of the few agencies on this list with a dedicated vertical for Mobile App Marketing and App Store Optimization.
• Full-Funnel Analytics: They use “AI-powered bid strategies” and offer dynamic dashboards to track the user journey from click to revenue.

Pricing & Engagement:

• Enterprise Pricing: While they don’t publish rates, their focus on “AOPs” (Annual Operating Plans) and large clients suggests they are best suited for budgets exceeding ₹5 Lakhs/month.
• Retainer Models: They typically work on long-term annual contracts rather than month-to-month flexibility.

Pros & Cons:

Pros (The Good)	Cons (The Trade-off)
Big Brand Trust: Trusted by giants like Apollo Hospitals, Aviva, and DCB Bank. You know they can handle scale.	Corporate Speed: With 300+ employees, decision-making and campaign changes can sometimes be slower than with a nimble, boutique team.
Deep Resources: If you need a team of 10 people dedicated to just your account, they have the manpower to deploy immediately.	Not for Startups: Their processes are built for large organizations. A small startup might get lost in their massive client roster.
Award-Winning: Consistent winners of industry awards (Drivers of Digital, MCube), validating their quality.	Standardized Approach: Highly process-driven, which ensures safety but can sometimes limit “out of the box” creative experimentation.

 Verdict: The safest bet for CMOs of Large Corporations who need a stable, compliant, and resource-heavy partner.

Address: 101 – Kundan Nivas, 2nd Floor, Hari Nagar Ashram, New Delhi, Delhi 110014

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9. Performics India – The Industry Giant

Best For: Global Enterprises & Programmatic Buying

Performics India (part of Publicis Groupe) is arguably the largest performance marketing agency in the country. If Anirup Technologies is the “Agile Speedboat,” Performics is the “Aircraft Carrier.”

With over 1,000+ employees and a client roster that includes Airtel, HDFC, and L’Oréal, they define the gold standard for large-scale media buying. They don’t just run Google Ads; they manage multi-million dollar “Programmatic” ecosystems. They are the ideal partner for brands that need to deploy massive budgets across every digital touchpoint simultaneously.

Services Offered:

• Programmatic Media Buying: They utilize advanced automated bidding tech to buy ad space across the web (beyond just Google Display), essential for massive brand visibility.
• Enterprise Analytics: Their “Analytics & Data Science” division is separate from their ad team, ensuring deep-dive attribution modeling for complex user journeys.
• Commerce Practice: specialized strategies for “Marketplace” dominance (Amazon Ads, Flipkart Ads) alongside Google Shopping.

Pricing & Engagement:

• Enterprise Retainers: This is not an agency for small pilots. Their engagement models are typically Annual Contracts geared towards brands spending significantly (often ₹20 Lakhs+ per month in media).
• Media Planning Fees: They often charge based on a percentage of media spend, which makes sense given the massive volumes they handle.

Pros & Cons:

Pros (The Good)	Cons (The Trade-off)
Massive Scale: They have the resources to ramp up a campaign from ₹10 Lakhs to ₹10 Crores in a month without breaking a sweat.	“Siloed” Structure: Due to the company’s size (1,000+ staff), communication can sometimes feel compartmentalized (Ads team vs. SEO team vs. Analytics team).
Innovation Labs: Being part of Publicis Groupe gives them early access to global beta tools and proprietary ad-tech software.	Not for Startups: Their processes and fee structures are built for corporate giants. Agile startups may find the bureaucracy slow.
Top Tier Talent: You get access to some of the brightest minds in the industry who are used to handling high-pressure, high-stakes campaigns.	Resource Allocation: Unless you are a “Tier 1” client, you might be assigned a junior team while the seniors handle the HDFCs and Airtels.

 Verdict: The default choice for Fortune 500 companies and Market Leaders who need massive scale, compliance, and global reach.

Address: Urmi Estate, 95, Ganpatrao Kadam Marg, Lower Parel West, Mumbai, Maharashtra 400013

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10. Merkle Sokrati – Data-Driven Enterprise Leader

Best For: Mega-Scale E-commerce & BFSI

Merkle Sokrati (a Dentsu International company) is widely regarded as India’s leading data-driven performance agency. Originally a tech startup (“Sokrati”) that built its own ad-tech proprietary algorithms, they were acquired by Dentsu for their engineering prowess.

They are less of a “creative agency” and more of a “Math House.” If your brand needs to manage 50,000+ SKUs on Google Shopping or automate bidding across thousands of locations (like banking branches), Merkle Sokrati is the standard-bearer.

Services Offered:

• Intent-Based Marketing: Their proprietary algorithms analyze user intent signals deeper than standard Google Ads settings, allowing for hyper-personalized targeting.
• Enterprise Analytics: They specialize in Google Cloud Platform (BigQuery) integrations and predictive modeling, making them a favorite for banks and insurance firms.
• Hyperlocal SEO & Ads: They have specific tech for managing “Store Visits” campaigns for brands with hundreds of physical outlets.

Pricing & Engagement:

• Premium Enterprise Tier: Their engagement models are built for brands spending ₹50 Lakhs+ per month.
• Tech + Service Fees: Unlike standard agencies, you often pay a premium for access to their proprietary tools (like their “Adomant” or “Sokrati” dashboards) on top of management fees.

Pros & Cons:

Pros (The Good)	Cons (The Trade-off)
Proprietary Ad-Tech: They don’t just use Google Ads; they overlay their own software to automate bidding and catalog management, which is a game-changer for large e-commerce.	Complex Onboarding: Their tech-heavy approach means integration can take weeks. You can’t just “start running ads tomorrow.”
Dentsu Network Power: As part of Dentsu, they have global leverage, better rates on media buying, and access to beta tools before anyone else.	Expensive for Mid-Market: If your ad spend is under ₹10 Lakhs, their fees and tech costs will likely destroy your ROAS.
Data Science Core: Their team is heavy on Data Scientists and Analysts, making them the best choice for complex attribution challenges.	Resource Rotation: With a massive team, clients often report frequent changes in account managers, which can disrupt strategy continuity.

 Verdict: The ultimate choice for Data-Heavy Enterprises (Myntra, Kotak, Swiggy scale) who need proprietary algorithms to manage complexity.

Address: Survey No. 35, Deep Complex, 1st Floor, Above Renault Showroom, Mumbai-Bangalore Highway Road, Baner, Pune, Maharashtra 411045

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Frequently Asked Questions (FAQ)

1. Is it risky to work with an agency that isn’t a Google Partner? Yes. Working with a non-partner agency isn’t just “unsafe”; it puts you at a strategic disadvantage. A Google Partner Badge (like the one held by Anirup Technologies) guarantees three things:

• Direct Access: We have a direct line to Google support for troubleshooting and manual reviews.
• Beta Features: We get access to new ad formats and targeting tools months before the general public.
• Proven Spend: It certifies that the agency manages a significant volume of ad spend with healthy performance metrics. Without this, you are likely working with a freelancer, not a vetted firm.

2. Can I get a customized strategy instead of a generic package? Absolutely. Generic packages destroy efficiency. A SaaS company needs a “Pipeline Velocity” strategy, while an eCommerce brand needs a “ROAS-First” architecture. At Anirup Technologies, we don’t believe in “Gold/Silver/Bronze” templates. We conduct a technical audit of your business goals and build a Revenue Ecosystem tailored to your unit economics. If an agency tries to force you into a template, they are cutting corners.

3. Are Ad Agencies still relevant in the age of AI? More than ever. While AI (like Google’s PMax) can automate bidding, it cannot understand Business Logic. AI needs a pilot. If you feed Google’s AI bad data (improper conversion tracking), it will burn your budget faster than a human ever could. Professional agencies now act as “Algorithm Engineers”—we set the guardrails, feed the AI high-quality First-Party Data, and ensure the machine optimizes for Profit, not just Spend.

4. What is the average cost of Google Ads management in India? Quality management is an investment, not a cost.

• The Industry Standard: Management fees typically range from $500 to $5,000+ per month, or 10-20% of Ad Spend.
• The “Cheap” Trap: Agencies charging ₹5,000/month often use automated scripts and rarely look at your account.
• The Anirup Approach: We focus on Effective Rate. If you pay us ₹20,000 to save you ₹1 Lakh in wasted ad spend and generate ₹5 Lakhs in revenue, the service pays for itself.

5. Which Google Ads service is right for my business? It depends on where your customers are in the funnel:

• Search Ads: High Intent. Best for capturing users actively looking for your service right now (e.g., “Emergency Plumber” or “SaaS CRM Software”).
• Shopping Ads (PMax): Transactional. Essential for eCommerce brands to display product images and prices directly in search results.
• YouTube & Display Ads: Brand Awareness. Best for top-of-funnel targeting to build trust before the sale.
• App Campaigns: Best for driving installs and in-app actions for mobile-first businesses.

6. Why is Google Ads often better than Social Media Ads? User Intent. On Social Media (Facebook/Instagram), you are interrupting a user who is scrolling. On Google, you are answering a question the user asked.

• Google: “I want to buy running shoes.” (Active Demand)
• Social: “Here are some cool shoes.” (Passive Demand) For immediate ROI and Lead Generation, Google Ads usually offers a shorter sales cycle and higher conversion rate.

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Conclusion: The Cost of Choosing the Wrong Partner

Today, the difference between a “Standard Agency” and a “Performance Engineering Firm” is the difference between burning cash and scaling revenue.

Google Ads has become a complex battlefield of AI, server-side tracking, and attribution modeling. You cannot afford to treat it as a side experiment. The agencies listed above represent the best in India, but your choice should come down to Technical Capability and Revenue Focus.

Why Anirup Technologies? We don’t just want to “run your ads.” We want to engineer your growth. We combine High-Performance Code with Precision Targeting to ensure that every rupee you spend contributes to your bottom line. We have stripped away the vanity metrics to focus on what matters: ROAS, CPA, and Net Profit.

Ready to Engineer Your Revenue? Stop searching for “agencies near me” and start building a predictable revenue engine.