Author name: Anil Singh

Anil is the founder of Anirup Technologies LLP and a specialized digital marketing strategist with a decade of expertise in high-performance PPC and Google Ads management. Focused on data-driven lead generation and conversion-centric SEO, he helps businesses scale through technical precision and search-optimized WordPress strategies. His authoritative approach to Meta Ads and search engine marketing has established him as a trusted expert for brands navigating the complexities of the modern search landscape.

AdWords Editor Version 12 – New Look

On 19 June 2017, Google updated its AdWords desktop manager called AdWords editors. This new version has a refreshing look and seems much improved than its previous versions. AdWords editors is a desktop software to manage your Google Ads campaigns. You can work offline or can make changes in bulk which are not possible in […]

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2017 Update- AdWords Has Changed Its Interface Completely

Google is testing a new AdWords dashboard which is completely different from the existing one. A new user has to spend a good time understanding its navigation and an agency has to give training to its team. The new interface can change the way we work in AdWords. See the below video and give your

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Adwords Exact Match Keywords Is No More Exact

I mean you have to refresh the concept of AdWords exact match #keywords. According to a recent blog post from Google, they are changing the way exact match keywords work. Till today, we understand [exact match] keywords will show ads for exact these keywords with slight variations. For example, for [red flower] keywords, ads can

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learn bid strategy and campaign status

AdWords : Learning Bid Strategy & Campaign Status

Please share your feedback in the comments box and we would love to know about your views. Please read our blog – SMART BIDDING STRATEGIES: OPTIMIZING YOUR BUDGET FOR BETTER RESULTS     Anil SinghAnil is the founder of Anirup Technologies LLP and a specialized digital marketing strategist with a decade of expertise in high-performance PPC

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Is Google Worried About Bing Ads?

Few year ago, Google was the main paid advertising platform for most of the peoples including me. Over time Bing has followed Adwords and made its most of the features like AdWords so the marketers can work smoothly with bing ads platforms like Adwords and Bing is getting success with it. And, It seems Google

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Adwords Price Extension

This extension clearly giving an advantage over competitors ads. Some visible advantages are Capturing more than double space. Giving more information to visitors to understand your services or product Visitors can clearly know your price, so it will help you only qualified visitors clicks on ads and save your cost. Giving a sense of trust

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[Solved] – AdWords – Your Account Is Currently Under Review

This solution may work for some AdWords account and may not for another account.  Its a personal experience which solved my issue of – “Your account is currently under review”. For one of our large-size AdWords account, ads were running properly and after making some changes like adding keywords and making ads, then the account

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